LAS VEGAS, April 4, 2006 (PRIMEZONE) -- go2(R) Directory Systems (www.go2.com), a leading provider of local search and directory information over mobile devices in the U.S., teamed with Mobile Phone Applications, Inc. (MoPhap) and Gameloft, a leading developer and publisher of games for mobile phones, to execute a successful mobile advertising campaign for Gameloft's King Kong, the official mobile game of the movie.
"Gameloft was looking for a new and impactful way to reach its target audience beyond traditional print, broadcast, and online advertising," said Eric Albert, head of North American operations at Gameloft. "MoPhap approached us with an idea to advertise the game utilizing the go2 Movies portal, giving us access to mobile moviegoers who are already using their phones for more than just talking. The results of the campaign on go2 demonstrates that mobile marketing through WAP advertising works, and that targeted solutions aimed at audiences with useful and compelling information can be successful."
One of the most frequently used mobile movie guides in the United States with a loyal user-base, go2 is available on virtually all web-enabled mobile phones in the United States. Delivering detailed movie information, including ratings, reviews, summaries, cast members and showtimes, go2 Movies is an ideal venue for mobile advertisers seeking to reach the movie-going public with products and services from mobile games such as King Kong to DVD releases and other products and services.
"We were delighted to work with MoPhap and Gameloft to help generate awareness and increase the sales of their compelling King Kong mobile game through mobile advertising on go2 Movies," said Lee Hancock, CEO of go2. "The success of this program reflects the value of go2 to both our users and our advertisers, demonstrating that mobile advertising on go2 provides our users with the products and services they want, whenever and wherever they want it, and advertisers are seeing the direct results that they want."
About go2(R)
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2's database, go2's local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com.
Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.
go2(R), go2 Movies(R) and mGuide are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.