LAS VEGAS, April 4, 2006 (PRIMEZONE) -- Billboard MECCA -- Enpocket (www.enpocket.com), the leader in intelligent mobile marketing, today announced that CNBC has selected the company to provide mobile interactivity for its Squawk Box Fantasy Portfolio game. Beginning April 4, CNBC viewers will be able to prove their stock picking prowess in a contest where the winner receives a Maserati GranSport.
Enpocket will develop and manage the mobile components of the CNBC Squawk Box Fantasy Portfolio game, where players sell, buy and hold stocks purchased with virtual so-called Squawk Bucks. Each morning, players can earn Bonus Bucks by correctly answering a trivia question about that morning's program using text messaging on their cell phones. Bonus Bucks can be used to buy more stock. The richest player at the end of the game wins the Maserati.
"CNBC Squawk Box Fantasy Portfolio is great example of how media companies are using the mobile channel to engage their audience and build a loyal following," said Mike Baker, President and CEO of Enpocket. "This campaign also shows that mobile marketing can reach any demographic when it's tailored to the audience and has high entertainment value."
About Enpocket
Enpocket is a global leader in intelligent mobile marketing, enabling organizations to foster and maintain valuable relationships with mobile consumers. Enpocket creates, delivers and optimizes consumer marketing and entertainment programs that combine rich media and advanced targeting. From predictive analytics to engaging MMS promotions, Enpocket's range of technologies and creative services enable leading brands to go mobile.
Enpocket provides mobile marketing that works for hundreds of customers, including Vodafone, Sprint, Alltel, Airtel, Singtel, Nokia, Samsung, Panasonic, BenQ-Siemens, Trinity Mirror, TNT, A&E, Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike. Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.
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