LAS VEGAS, April 5, 2006 (PRIMEZONE) -- MacroPort (www.macro-port.com), a leading provider of mobile technology software, today announced that its patent pending Universal Loader technology is now available for the world's three most widely used smartphone operating systems: Palm, Symbian Series 60 and Windows Mobile (PocketPC and Smartphone). With the Universal Loader(tm), software developers now can focus on creating innovate features for their mobile applications instead of grappling with the complexities of the hardware, operating system and device form factor.
"MacroPort believes that developers and end users should enjoy the same plug-and-play environment in wireless that they've had for years in the Mac and PC worlds," said Johnathan Tann, Vice President of Operations for MacroPort. "By extending our Universal Loader to work with the three most widely used smartphone operating systems, we're making it easier for carriers, software vendors and device manufacturers to focus on their products rather than on the nuances of a particular platform."
MacroPort's Universal Loader software can reside on removable memory, on the mobile device or on the desktop computer that the device synchronizes with. The application has an extremely small footprint, and it's designed for easy installation, as well as removal and cleanup of applications and content. The Universal Loader is compatible with all varieties of removable memory, including popular formats such as Memory Stick, SD, miniSD, MMC and USB drives.
MacroPort's comprehensive suite of mobile technology solutions also includes:
-- MediaPlay -- Allows for easy movement of audio, video and
pictures on and off mobile devices. Drives consumers to
specific websites; works with any backend system; no hunting
for information required.
-- Mobile Billboard -- new advertising vehicle with highly targeted
demographic; technology transforms removable handheld media into
mobile billboard. This is an innovative way for advertisers to
deliver a rich, targeted message to a highly desirable
demographic. It also provides backend tracking capabilities for
response measurement.
MacroPort's solutions are customizable, reliable, technology-agnostic and licensed by some of the largest mobile players today. The company currently is working with several of today's leading technology companies. In addition the company has partnered with several manufacturers and content developers to power today's most popular mobile applications and content.
About MacroPort
MacroPort is pioneering the way in which end-users utilize mobile devices. The company is at the forefront of simplifying access and usability to today's most sophisticated wireless content such as multimedia, video and much more. MacroPort is also the first to offer mobile technology software solutions that enables ease of use of advanced mobile features and functions. The company is a trusted partner for carriers, software vendors and device manufacturers that are seeking to drive revenue by offering their customers easy access to mobile content. MacroPort's solutions provide a foundation for increased customer loyalty, an enhanced end user experience and increased revenue streams. Based in Mountain View, California, MacroPort was founded in 2001. For more information please visit the company's web site at www.macro-port.com.
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