NEW YORK, April 17, 2006 (PRIMEZONE) -- Juice Wireless (www.juicewireless.com), the award winning creator of consumer-friendly mobile applications, in conjunction with partner Epicurious.com, the premier food and recipe website, announced the release of Epi to Go 2.0. This latest version of Juice Wireless' innovative mobile application provides on-the-go consumers with the ability to send recipes and complete shopping lists directly to web-enabled mobile devices. The user may retrieve the message at the most relevant and valuable moment to the shopper - when shopping in the supermarket.
Building on the success of its predecessor, Epi to Go 2.0 enables users to access, search and view Epicurious' library of thousands of recipes via mobile phone. Recipes can be structured as ingredient and shopping lists, making the consumer's shopping experience easier, faster, organized and enjoyable.
With Epi to Go 2.0, consumers can spend less time pacing the aisles of the market and more time creating a delicious dining experience. The enhanced features of Epi to Go 2.0 include:
-- My Recipes -- Consumers can send their favorite
Epicurious.com recipes directly to their mobile phones for
easy access while actually in-store.
-- Consolidated Shopping List -- Epi to Go 2.0 automatically
consolidates the ingredients from all the recipes sent
to a mobile device into one comprehensive list.
-- Menu of the Week -- The new menu of the week offers
suggestions for appetizers, main dishes and desserts,
along with their ingredients and preparation instructions.
Epi to Go 2.0 eliminates the need for consumers to write out long shopping lists or always remember to carry recipes with them. With Epi to Go 2.0, every necessary ingredient or item is available wirelessly on consumers' "always on, always with them" mobile phone at no additional cost beyond traditional mobile internet access charges.
"In a world of extensive wireless devices and fast growing wireless internet use, consumers want information instantly and at their convenience," said Nick Desai, Chairman and Chief Creative Officer at Juice Wireless. "Epi to Go 2.0 is an example of a smart innovation that can make a big difference in the lives of people everywhere."
Engineered by Juice Wireless, Epi to Go 2.0 also provides an intelligent, highly targeted advertising channel for Epicurious.com's many advertising partners. Epi to Go 2.0's targeted advertising engine enables Epicurious.com to match specific advertisers to relevant recipes, enabling these advertisers to deliver contextually meaningful messages to consumers at the exact moment they are in the grocery store shopping for these products.
About Epicurious.com
Epicurious.com, a CondeNet site, incorporates more than 50,000 recipes from the premier brands in food journalism, Gourmet and Bon Appetit magazines, as well as original material and tips focused on cooking, entertaining and cocktails.
CondeNet (www.condenet.com), the leading creator and developer of upscale lifestyle brands online provides enjoyable, useful services that build upon the heritage of the world's most prestigious magazines. Today, CondeNet the deepest online brands in the vertical categories of food (Epicurious.com), travel, (Concierge.com), and fashion (STYLE.COM and Mens.STYLE.COM). Based in New York, CondeNet is owned by Advance Publications, Inc., a privately held media company.
About Juice Wireless
Juice Wireless, Inc. is the award winning creator of innovative, consumer-friendly and highly useful applications accessible by consumers on virtually all digital devices, from the computer to the mobile phone to the iPod and more. Juice Wireless recently launched its flagship product, the JuiceCaster (http://www.juicecaster.com), the world's first Personal Broadcast Network.
In November 2005, Juice Wireless was awarded the "Best Use of Mobile Marketing in North America" award by the Mobile Marketing Association (MMA) for its innovative Epi To Go mobile recipe and shopping application. Juice Wireless has executed highly successful mobile phone based marketing programs for customers including AOL, Conde Nast, Teen Vogue Magazine, Glamour Magazine, Allure Magazine, The Gillette Company, Sony Connect, Transworld Entertainment (FYE.com) and many others.
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