NEW YORK, April 17, 2006 (PRIMEZONE) -- DME Interactive Holdings, Inc. (Pink Sheets:DMHD), through its subsidiary Ritmo Tunes, is pleased to announce it has appointed Allison Rhone to serve as the company's Marketing Director. Ms. Rhone will be responsible for overseeing the on-line and mobile marketing of Ritmo Tunes.
Allison Rhone's vision is to see Ritmo Tunes become the gateway between the growing Latin urban community and the digital world. She will overlook the Company's marketing direction and artist content for Ritmo Tunes.
Allison Rhone brings vast marketing expertise to the Company having worked under Russell Simmons' Def Jam Enterprises imprint. As a former Def Jam Enterprises Marketing Coordinator, Allison helped to surge mobile content into the mainstream for consumers. Allison has also worked alongside music industry veteran, Kevin Liles, promoting his, "Make It Happen" book tour and overseeing the design, production, and launch of KevinLiles.com.
"I believe the strategies we are utilizing in targeting the Latin urban community will bridge a gap that is missing in the digital mobile industry," said Rhone, Marketing Director, Ritmo Tunes. "We foresee Ritmo Tunes delivering exceptional content for the Latin youth, as well as other markets."
Nelson Diaz, President of Ritmo Tunes, stated, "Allison is a bright and talented executive that knows this space in and out. Her experience working for executives like Kevin Liles and Russell Simmons and the Def Jam Enterprise portfolio of companies helps to add a new dimension and perspective to our management team."
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About Ritmo Tunes
Ritmo Tunes, a subsidiary of DME Interactive, serves as a Latin music portal and digital distributor of mobile content such as ring tones, wallpapers, games and software for mobile communication devices. Ritmo Tunes will target an emerging Latino urban youth market for direct consumer marketing and promote Reggaeton, Latin Hip-Hop, Pop and Rock artists as well as other entertainment content. Ritmo Tunes leverages off Jamster!'s worldwide distribution channel, marketing expertise and advertising campaigns as it expands operations, Ritmo Tunes targets the Reggaeton market and helps facilitate the cross-over movement in the digital entertainment world.
About DME Interactive Holdings, Inc.
Founded in August 1994, DME Interactive Holdings is an ethnically diverse multimedia company with controlling interest in three subsidiaries: Ritmo Tunes, The Girls Entertainment, and Stilo. More specifically, through its subsidiaries DME Interactive focuses on the convergence of high tech multi-media applications and its growing use and acceptance by ethnically diverse groups. DME Interactive has the unique ability to target and cater to minority groups which have traditionally been an under serviced demographic. This type of access is highly sought after by major media firms, with whom DME Interactive intends to partner with in order to deliver their message and market their offerings.
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Note on Forward-Looking Statements
Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond our control that could cause actual events and results to differ materially from these statements. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. DME Interactive Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements.