SAN ANTONIO, April 18, 2006 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) has added e-commerce capabilities to its new website allowing customers online purchases of its revolutionary line of healthy lifestyle beverages.
Since April 10th, 2006, customers have been able to order directly from the Company's website at www.sweetsuccess.com/products as well as continue to purchase products from our current retail accounts.
"The new Internet sales capability adds an exciting new channel for marketing opportunities and exposure," said Bill Gallagher, president and CEO of Sweet Success Enterprises. "Late last year we began to undertake an extensive redesign of our website to provide a more modern and livelier feel for the website. Having the website as a sales tool will be a win-win for our Company and customers while management concentrates on developing the product pipeline and expanding distribution to brick and mortar outlets."
The Company recently announced new distribution agreements to supply retail stores in the Texas, Southeast and Midwest markets and anticipates short-term increases in the numbers of stores its products are available in.
San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious functional beverages. Its line of Fuel for Health(TM) all-natural nutritional beverages are available in a limited number of stores and contain state-of-the-art ingredients to boost energy, heart health and stamina. Additional products are expected to be introduced over the next few months.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management "believes," "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements in this release that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements. Management cautions that the ability to attract clients and generate business may be affected by a decline in the Company's financial ratings, the competitive environment, the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations and changes in market conditions.