LOS ANGELES, April 21, 2006 (PRIMEZONE) -- LA INC. The Los Angeles Convention and Visitors Bureau announced it has selected HEILBrice as its advertising agency of record. HEILBrice will handle all advertising and marketing efforts for LA INC. including the expansion of the "see my LA" campaign into major media.
"HEILBrice has an impressive track record with Southern California companies. Their successes with Ralphs, The Los Angeles Clippers and The Los Angeles Times have us confident that Los Angeles will reap great rewards from this relationship," said Patti MacJannett, senior vice-president of marketing, LA INC. "The "see my LA" campaign has evolved tremendously since its inception and our partnership with HEILBrice ensures that the campaign will continue to grow."
"We are thrilled to be partnering with LA INC. As marketers, we couldn't ask for a more exciting product than the city of Los Angeles," said Hal Brice, chief executive officer, HEILBrice. "The LA INC. team is exceptional. This collaboration is sure to produce top-notch work."
LA INC. conducted a formal review beginning in December 2005.
About HEILBrice
HEILBrice specializes in ideas that build business -- the creation and execution of highly focused advertising and communication programs designed to increase sales, heighten visibility and solidify customer loyalty. Founded in 1987, HEILBrice is based in Newport Beach, California and ranks among the top 100 advertising agencies in the United States (ADWEEK). Key clients include Ralphs Grocery Company, The Los Angeles Times, Los Angeles Clippers, Ketel One, Food 4 Less, and Piccadilly Restaurants.
About LA INC.
LA INC. The Los Angeles Convention and Visitors Bureau is a private, not-for-profit business association dedicated to marketing Los Angeles as the premier destination for leisure, convention and corporate travel. LA INC. is recognized as the city's official tourism marketing organization. For more information about LA Inc., please visit www.seemyLA.com.
About "see my LA"
LA INC.'s "see my LA" campaign uses the faces of 50 celebrities, including the likes of Diane Keaton, Raven Symone, Jamie Lee Curtis, Lionel Richie, Oscar De La Hoya, Mattel's Barbie(r), Melissa Etheridge, Nancy O'Dell and George Takei to promote Los Angeles as a premier destination for leisure travel, conventions and meetings. The "see my LA" campaign is used worldwide in print and Web advertising, in marketing materials promoting LA and on posters at Los Angeles International Airport (LAX), the Cruise Terminal at the Port of Los Angeles and select Metro Red Line subway stations welcoming visitors to the City. Celebrities participate on a pro bono basis.