Sports-Stuff to Distribute 2006 World Cup Soccer Mobile Service in Europe, Asia and Australia


VANCOUVER, British Columbia, April 24, 2006 (PRIMEZONE) -- Sports-Stuff.com Inc. (Pink Sheets:SSUF) (Frankfurt:S5F), a publisher and distributor of SMS alerts, mobile web sites, ringtones and mobile video games for the sports and entertainment industry, announced today that a multi-country distribution deal has been finalized with ACME Mobile Pte Ltd. (based in Singapore), for its "World Cup Soccer Challenge" mobile predictive contest and real-time alerts.

The Wireless World Cup Challenge is a fun predictive contest for selecting the winning team in the 2006 FIFA World Cup(tm) being held throughout Germany from June 9 to July 9, 2006. The opening game will be held in Munich with the final taking place in Berlin. Users will pick the winner and runner-up in each group and then choose who they think will win in the quarter-finals, semi-finals, 3rd place match and final match. The pool is played entirely on mobile phones, through the mobile phone browser.

"The Wireless World Cup Predictive Contest and Real-Time Alerts will be sold as a standalone application to licensed carriers, mobile portals and sponsors throughout the world," said SSUF President Kevin Day. Both the contest and real-time alerts will be branded with custom logos, and structured to accommodate multiple billing methods."

The Wireless World Cup Challenge can be accessed by visiting the demo site on your mobile phone. Simply go to http://www.ssuf.com/requestDemo.asp and submit your mobile phone number, a link to the mobile site will be sent to your phone via SMS. Once received, the mobile web address can be extracted from the message and used to navigate directly to the demo site.

This broad distribution deal will involve the countries listed below:

The Philippines, New Zealand, People's Republic of China, India, Singapore, Malaysia, Australia, Thailand, Indonesia, Hong Kong, Taiwan, Vietnam, India, Sri Lanka, Pakistan, Mauritius, Taiwan and Trinidad/Tobago.

About ACME Mobile

Acme Mobile Pte Ltd. is one of Asia's premier distributors of mobile entertainment products. Acme Mobile supplies the world's best games, images, Karaokes and other mobile entertainment products to carriers, aggregators and portals in over 11 Asian countries, and to over 500 million mobile subscribers. Privately funded, Acme was founded in 2003 by a team of media professionals, and now has offices and teams in both Singapore and Bangkok.

About SSUF

SSUF is a publisher and distributor of sports and entertainment related content for mobile phones. Through direct business relationships with wireless carriers, game developers, professional athletes, and data providers the company makes its SMS alerts, mobile web sites, ringtones and mobile video games available for purchase by consumers. SSUF's commitment to create the highest quality product is shown in the recent acquisitions of the wireless rights for four of the NFL's top players as well as six of the world's elite poker players.

"SAFE HARBOR"

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.



            

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