Execute Sports Enters Into Partnership With Rincon Distribution


SAN DIEGO, May 1, 2006 (PRIMEZONE) -- Execute Sports, Inc. (OTCBB:EXCS) announced today that it has entered into an worldwide partnership with Rincon Distribution, a leading action sports sales representative firm. The purpose of the partnership is to open up new sales and distribution channels for Execute both in the United States, as well as international.

Don Dallape, Execute Sports CEO, commented that, "We are excited to add Rincon to our team at Execute and believe that their team will make a strong contribution to driving sales growth throughout all of our programs, including wetsuits, vests, rash guards, footwear, wakeskates and snowboards. Their team is proven, with relationships with more than 500 retailers and will also enable us to significantly expand our marketing presence at events and trade shows."

Rincon's CEO Brian Allred, added that, "Rincon Distribution is extremely excited to add Execute Sports Inc to our company's distribution. We feel this partnership and Execute's portfolio of products and brands will strengthen our hold in the extreme sports market place, and we look forward to working with Execute to build their brands' presence further."

Execute's recent acquisition of Pacific Sports Group has significantly deepened its portfolio of action sports brands, adding Academy Snowboards, Kampus wakeskates and Kampus footwear, and Collective Development bags and bindings to its existing line of Execute wetsuits, vests and rash guards. "Our expanding line of action sports products enhance our ability to attract leading firms such as Rincon and add more value to our retail buyers," added Dallape. The action sports industry represents more than $12 billion in annual sales.

About Execute Sports, Inc.

Based in San Clemente, California, Execute Sports, Inc. develops performance products including wetsuits, vests, rash guards, snowboards, wake skates, bindings, bags and apparel for the action sports industry. The Company's brands include Execute Wetsuits, Academy Snowboards, Kampus Wakeskates and Kampus Shoes, Execute Moto Graphics, Collective Development Bindings and Collective Development Bags. In addition, Execute has an exclusive worldwide license to design, produce and distribute EagleRider apparel through EagleRider's 35 franchises and through the Company's eCommerce site, http://www.eagleridergear.com. For more information, go to http://www.executesports.com and http://www.academysnowboards.com.

About Rincon Distribution

Rincon Distribution has been involved in the extreme sports industry for over 10 years, managing and distributing some of the best top action sports products in the world, including wake, skate, MX and snow. Rincon has a superior rep force across the U.S. and Canada as well as top distributors throughout the world. Rincon is connected to over 500 retailers with a strong advertising campaign worldwide.

Certain statements in this press release are forward-looking as defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include expectations regarding the ability of the company to continue its growth and the financial performance thereafter. These statements involve certain risks and uncertainties that may cause actual results to differ materially from expectations as of the date of this release. These risks include the ability to accomplish goals and strategies, anticipated revenue enhancements, general economic conditions and the level of consumer spending, and numerous other factors identified in the Company's Form 10-K and other filings with the Securities Exchange Commission.



            

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