ATLANTA, May 3, 2006 (PRIMEZONE) -- Value Forward Selling(tm), a new book just released by author, speaker and consultant Paul DiModica, reached number three yesterday on Amazon.com's Best Sellers list. Value Forward Selling(tm) provides a unique approach for salespeople and management teams to integrate sales, marketing and strategy into one outbound revenue capture program.
Value Forward Selling(tm) teaches salespeople and management teams how to put their business value in front of them using specific techniques and strategies that increase sales to management.
According to Paul R. DiModica, "When firms say, 'We have great service,' 'We are customer centric' or 'Our offerings are the best,' they just sound like their competition." "When you market and sell like your competitors, you become identical to your competitors and you have to price your product or service equal to or less than your competitors," he also observed. "To sell more, you need to put your value in front of you, so prospects see you as a strategic advisor, not a vendor."
For additional information on the book Value Forward Selling(tm) visit www.amazon.com or www.digitalhatch.com
About Paul DiModica: Paul DiModica is president of DigitalHatch, Inc. www.digitalhatch.com, a management consulting firm that focuses on value forward sales and marketing strategies to increase corporate revenues. DigitalHatch also publishes one of the world's largest sales strategy newsletters called BDM News (www.bdmnews.com) which is read in over 110 countries and has over 160,000 opt-in subscribers.