LOS ANGELES, May 4, 2006 (PRIMEZONE) -- LA INC., The Los Angeles Convention and Visitors Bureau, is teaming up with Ralphs grocery stores for a special three-week promotion for the "see my LA" All Access Pass. The pass allows entry to 25 great Los Angeles attractions during three full days at a price of just $75 for adults and $55 for children. This represents a $290 value to some of LA's most popular museums and attractions.
"The 'see my LA' All Access Pass is the perfect way to see a variety of exciting attractions in LA this summer," says Mark Liberman, president and chief executive officer of LA INC., The Los Angeles Convention and Visitors Bureau. "Not only does the pass offer a great value to consumers, it creates an LA itinerary that ensures visitors get to experience a unique blend of LA activities."
The "see my LA" All Access Pass will be available for purchase at Ralphs grocery stores throughout California from May 3rd to May 24th, 2006. Customers will see the bright and colorful "see my LA" displays in the stores where pamphlets explaining the program are available. The pocket-sized pamphlets feature a list of participating attractions, the rules of using the pass and a map of Los Angeles. To purchase the "see my LA" All Access Pass, customers take a pamphlet to a Ralphs checkout counter where they can buy the pass from a Ralphs cashier.
The 25 participating museums and attractions granted entry by the "see my LA" All Access Pass include: Universal Studios Hollywood, California Science Center's Marvel Super Heroes Science Exhibition, California Science Center - IMAX Theater, Museum of Contemporary Art, Petersen Automotive Museum, Los Angeles Zoo and Botanical Gardens, Autry National Center Southwest Museum of the American Indian, Skirball Cultural Center, The Huntington Library, Art Collections and Botanical Gardens, LA Music Center Tour, UCLA Hammer Museum, California Heritage Museum, Hollywood Trolley Tour by Starline Tours, Museum of Tolerance, Heritage Square Museum, Hollywood Park Racetrack, Kidspace Children's Museum, Santa Monica Historical Society Museum, Santa Monica Pier Aquarium, Zimmer Children's Museum, Hollywood Guinness World Records Museum, Hollywood Wax Museum and Red Line Tours.
"Southern California visitors who take advantage of LA INC.'s new 'see my LA' All Access Pass will have the opportunity to visit LA's premier attraction destinations at a fraction of the price," says Bryan O'Connell, vice-president, sales, Universal Studios Hollywood. "And with this summer's introduction of our newly redesigned Studio Tour, we believe a trip to Universal Studios Hollywood will become a must-do experience for all Los Angeles visitors."
"The California Science Center is pleased to be a part of the 'see my LA' All Access Pass. It's an exciting partnership with other venues and a wonderful way to introduce the Marvel Super Heroes Science Exhibition to families and children," says Jeffrey N. Rudolph, president and chief executive officer, California Science Center.
Using the "see my LA" All Access Pass is as easy as 1-2-3. First, go to one of the participating attractions, tours or museums. Second, present your "see my LA" All Access Pass. Third, you are granted admission at the attraction.
The "see my LA" All Access Pass is activated the first time you use it and is valid for that day and 2 additional calendar days within a 120-day period. The passes expire December 31, 2006. Customers are able to go to as many of the 25 attractions as they would like, once per day, with a limit of two visits per attraction for the life of the card.
About LA INC.
LA INC., The Los Angeles Convention and Visitors Bureau, is a private, non-profit agency dedicated to promoting Los Angeles as the premier destination for leisure travel, conventions and meetings. Though not part of city government, LA INC. is recognized as Los Angeles' official visitor promotion arm. For more information about LA Inc., please visit www.seemyLA.com.