VANCOUVER, British Columbia, May 8, 2006 (PRIMEZONE) -- Sports-Stuff.com Inc. (Pink Sheets:SSUF) (Frankfurt:S5F), a publisher and distributor of SMS alerts, mobile web sites, ringtones and mobile video games for the sports and entertainment industry, announced today that TicketCity.com will utilize Sports-Stuff's dynamic SMS based mobile marketing service in conjunction with its existing real-time news and scoring alerts.
The platform will initially be deployed on RotoWire Wireless. RotoWire subscribers will continue to enjoy real-time news alerts delivered to their phone free of charge in exchange for reading a targeted sponsored message from TicketCity.com.
"We are pleased to announce the deployment of our new Dynamic SMS Mobile Marketing Service. The technology offers a high, measurable response rate for advertisers such as TicketCity.com, and the ad delivery service represents an exciting new potential revenue stream for the company," stated Kevin Day, Sport-Stuff's President.
Mobile marketing is a rapidly growing medium for advertisers. According to a recent independent survey, by 2008, 89% of brands will use text and multimedia messaging to reach their audience, with almost one-third of these planning to spend more than 10% of marketing budgets on the medium. By 2010, more than half expect to spend between 5% and 25%. In addition, brands expect mobile marketing to become far more effective than traditional mail, with 47% expecting between 5% and 15% of recipients to request more information or a sample, and 34% expecting between 5% and 20% of recipients to make a purchase after receiving a mobile marketing message.
About Sports-Stuff.com Inc.
Sports-Stuff is a publisher and distributor of sports and entertainment related content for mobile phones. Through direct business relationships with wireless carriers, game developers, professional athletes, and data providers the company makes its SMS alerts, mobile web sites, ringtones and mobile video games available for purchase by consumers. Sports-Stuff's commitment to create the highest quality product is shown in the recent acquisitions of the wireless rights for four of the NFL's top players as well as six of the world's elite poker players.
About RotoWire.com
RotoWire.com is the world's leading fantasy sports information website. RotoWire.com features the Web's top fantasy news for baseball, football, hockey, basketball, college football and basketball, international soccer, auto racing and golf. RotoWire.com offers the web's most in-depth player news and analysis along with draft kits, cheatsheets and other tools and columns -- all updated in real time. For more information on RotoWire.com, please see http://rotowire.com or email support@rotowire.com
About TicketCity.com
TicketCity.com is a service that sells tickets for all concerts, sports, and theatre shows -- both in the U.S. and around the world. TicketCity.com supplies tickets for every event, including major events, such as the Super Bowl or World Cup and has website content to keep customers informed about venue seating charts, team and/or concert schedules, future dates and locations of events and more. For more information on TicketCity.com, please see http://www.ticketcity.com or email Sales@ticketcity.com
"SAFE HARBOR"
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the securities Act of 1933, and are subject to Rule 3B-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and other results and further events could differ materially from those anticipated in such statements. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements.