NOVI, Mich., May 9, 2006 (PRIMEZONE) -- Eternal Image(Pink Sheets:ETIM) has spent the last two years quietly working to bring a new category of products to the funeral products industry -- licensed goods. As the world's first manufacturer of caskets and urns featuring licensed images, the founders knew that success would be incumbent on many factors, not the least of which would be acquiring the right licenses.
So, working side-by-side with EI has been Building Q, a firm that specializes in supporting manufacturers from diverse industries in the development of strategies for acquiring and utilizing licenses on retail goods. Building Q has been counseling Eternal Image as it acquires its first licenses for urns and caskets, starting with the Vatican, Precious Moments and Major League Baseball.
"Our business platform demands that to be successful we must have access to the most desirable brand images," said Clint Mytych, president of Eternal Image. "Our goal is to help people represent the passion a loved one had in life, and obtaining the right licenses is key in our ability to deliver on that promise. Building Q has been immeasurably valuable in not just negotiating for licenses but assisting us in looking at what will work now and in the long term."
Building Q is headquartered in Medford, New Jersey and has offices in Manhattan and Chicago. The firm's clients span a wide variety of industries and include Basic Fun, Cadaco Games, Comic Images, Eternal Image, Frankford Candy & Chocolate Company, Fibre-Craft, Innovative Designs, Modern Publishing, ODM and Pugster, among others. For more information and a complete client list, visit www.buildingq.com or call 609/975-6040.
Eternal Image, based in the Detroit suburb of Novi, was established in 2002. The company expects to begin delivering its first funeral industry products late in 2006 and early 2007. For more information about Eternal Image, visit www.EternalImage.net or call 248/994-5739.
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Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.