WASHINGTON, May 10, 2006 (PRIMEZONE) -- go2 announced today that it has been named to FierceWireless' annual Fierce 15 list. This distinction honors go2 as one of the top 15 emerging wireless companies for 2006. FierceWireless is an internationally recognized email newsletter for the wireless industry, providing more than 73,000 executives in over 100 countries a quick, authoritative briefing on the day's top wireless stories and markets.
"go2 is Fierce by its very nature to deliver more than 210 million page views of local search information within one year," said Lynnette Luna, editor of FierceWireless. "Non-VC backed, go2 is enabling millions of mobile phone users to access basic local search information such as movie times, restaurants and directions."
Local mobile search usage has been adopted at an astounding rate. go2's local search engine usage increased 51 percent during the past year from 15.9 million unique user sessions to more than 24.2 million, while individual page views during the same period shot up to around 210 million, up 37 percent. go2 also served more than 50 million ad impressions in 2005, many for marquee advertisers such as ABC, American Express, Jamdat, ProFlowers.com, Progressive Insurance, the U.S. Navy, Volkswagen and many others. Click-through rates for mobile advertising on go2 are significantly higher than click-through rates for online advertising, in part based on go2's ability to target advertising by both location and directory search category.
"FierceWireless is a highly respectable and well-read news outlet in the global wireless market," said Lee Hancock, CEO and founder of go2. "The industry depends on FierceWireless to provide the most up-to-date news along with the trends and happenings on a daily basis. It is therefore an honor to be selected as a member of the Fierce 15 by such a reputable news outlet."
The Fierce 15 celebrates the spirit of being "fierce" -- championing innovation and creativity, even in the face of intense competition. The complete list of Fierce 15 companies is available in today's issue of FierceWireless and on the FierceWireless Web site at http://www.fiercewireless.com.
About FierceMarkets
FierceMarkets is a Washington, DC-based business-intelligence company that provides email newsletters for specialized industry groups. FierceMarkets publications reach more than 350,000 top-level executives in over 100 countries every business day. Current newsletters include FierceBiotech (http://www.fiercebiotech.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceCIO (http://fiercecio.com ), FierceHealthcare (FierceMobileContent (http://www.fiercemobilecontent.com), http://www.fiercehealthcare.com), FierceIPTV (http://www.fierceiptv.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).
About go2(r)
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2's database, go2's local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com.
Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.
go2(r), go2 Movies(r) and go2 mGuide(tm) are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.