GOLDEN, Colo., May 11, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) today announced it will exhibit its new Boondoggle Sports Network trivia game at the Western Hemisphere's largest foodservice and hospitality event, the National Restaurant Association's Restaurant Hotel/Motel Show on May 20-23, 2006 at McCormick Place Chicago, Booth No. 9423.
John Huemoeller, CEO of HumWare, commented, "This new game extends our product offering to keep patrons in their seats longer and spend more money at their favorite establishment, while providing advertisers with the ability to target market the difficult to reach and on the go consumer."
Boondoggle Sports Network offers establishments free year-round interactive fantasy sports, sports trivia and sports news entertainment that is delivered via the Internet and displayed on television monitors. Establishments are also given an inventory of space on the network to promote in-house specials, food and beverage sales or upcoming events.
For advertisers Boondoggle is effective because consumers have become more difficult to reach and are more on the go then ever. In addition, new technology such as TiVo and the glut of cable channels makes reaching consumers more difficult. The Network offers a more interactive and captive experience since the consumers are viewing the content for longer periods of time. Also with the ability to deliver contests and games throughout the year, the overall product offering is much more appealing.
About HumWare Media Corporation
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
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