Efficiency Technologies, Inc. Reaping Benefits from New Marketing Strategy


TULSA, Okla., May 18, 2006 (PRIMEZONE) -- Efficiency Technologies, Inc., (EffTec), a wholly-owned subsidiary of American Resource Management, Inc. (Pink Sheets:ARMM), announced today that the new marketing strategy implemented during the first quarter of 2006, combined with an expansion of product capabilities, have produced exceptional results in reaching high-profile nationwide prospects. EffTec has seen a rapidly growing receptiveness from prospective customers who are looking for a product with the unique capabilities and features in managing centrifugal chillers offered by EffTrack(tm).

First quarter changes included renaming EffHVAC(tm) EffTrack to improve product name recognition and retention, restructuring the EffTrack pricing model and the addition of a monitoring and support package. The complete EffTrack chiller efficiency, diagnostics and support package pricing is now based on total plant capacity, which more accurately reflects the customers potential ROI.

Future enhancements include advanced chiller charting, internalization (metric units), diagnostics and automated data collection for boilers and plate exchangers, water treatment analysis, screw chillers, steam driven chillers, evaporator condensers, air-cooled and rooftop units, air handling units and tower systems.

About EffTrack

Chillers are the single largest energy consumer in most facilities and typically account for up to 35% of the electrical power use. It is estimated that chillers waste up to 30% additional energy though inefficiency. As energy costs rise, demand to cut consumption and increase efficiency has grown tremendously.

EffTrack automatically collects, stores, and analyzes specific chiller operating data to determine performance, diagnose causes of inefficiency, notify plant contacts when problems occur, and recommend corrective actions. By following the EffTrack recommendations for improvement, facilities can significantly lower a chiller's kW/ton and overall plant kWh consumption. These savings are identified and measured in the EffTrack reports. Plant operators and facility managers can review the hourly updated information and reports by logging in to EffTrack from any computer with Internet access.

ARMM is an energy resource-based holding company in Tulsa, Oklahoma.

Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.


            

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