Rockelle Signs Agreement With $450 Million Franchiser


MILLER PLACE, N.Y., May 22, 2006 (PRIMEZONE) -- Rockelle Corporation (OTCBB:RKLC), a developer, owner and franchiser of unique quick service restaurants and food concepts, is delighted to announce that they have signed a contract with Kahala Corporation (www.kahalacorp.com), an international owner and master developer of multiple food franchises, including Taco Time and Blimpie. Kahala has an agreement with Wal-Mart, the world's largest retail chain, to place several of their concepts into a significant number of Wal-Mart locations throughout the United States.

Rockelle's agreement with Kahala gives Rockelle the right to develop, own and/or franchise any or all of the Wal-Mart locations offered to Kahala. Rockelle has contracted with Kahala to obtain Blimpie franchises to be located inside Wal-Mart stores.

Kahala, a privately held corporation dedicated to the design, development, franchising and marketing of quick service restaurants, is one of the fastest growing franchise companies in North America. Located in Scottsdale, Arizona, Kahala began in 1984 with one food and drink concept and since that time has grown into an over $450 million annual revenue company featuring many unique food franchise concepts. Prior to their acquisition of Blimpie (www.blimpie.com) in early 2006, Kahala had over 1,000 franchises located throughout the United States, Canada, South Korea, Australia, the Middle East and other international locations, and according to their website, is currently opening up a new franchise somewhere in the world every day.

Gerard Stephan, President and CEO of Rockelle Corp., said, "We are very excited to be associated with one of the fastest growing specialty food franchisers. Now that Kahala has announced their relationship with the world's largest retailer -- Wal-Mart -- it should be easy for everyone to figure out who we've been referring to doing business with in our recent press releases."

Mr. Stephan further stated, "With this agreement, Rockelle will help fuel Kahala's growth and expansion, as well as our own. We have already accepted our first Blimpie/Wal-Mart locations from Kahala, and plan to announce the sites and opening dates of these stores very soon."

Mr. Stephan continued, "When companies like Kahala are willing to work with us, it says a lot about our potential for success. We believe all of our hard work and efforts are just now beginning to show results and should put us and our shareholders in position for a bright future."

Forward-Looking Statements

Statements released by Rockelle Corporation that are not purely historical are forward looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.



            

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