PHOENIX, June 1, 2006 (PRIMEZONE) -- Sandstrom Spa, a subsidiary of TradeShow Marketing Company, Inc. (Pink Sheets:TSHO) announced today the launch of the exclusive Smart Heat Sauna(tm) line of Far Infrared Saunas. Designed by the Sandstrom product-development team, the Far Infrared Sauna promises to aid in weight loss, stress reduction, relaxation, and overall improved health, all in the comforts of home without the need of costly additional construction, plumbing, or structural modifications.
Annual sauna sales are increasing by about 20 percent a year, according to Johnny Keinanen, owner of Springs Sauna Co. in Colorado Springs, Colo. Infrared's benefits vs. traditional saunas: It uses 90 percent less energy, heats in 10 minutes rather than 45. It takes 10 minutes to snap together with no tools, plugs into a 110-voltage outlet, and fits today's mobile, flexible lifestyle. Extensive global research and market trend analysis strongly points to a boom in spa health and wellness vacations. In recent years, North America has witnessed significant grow rates in health and wellness consumers seeking to look and feel better; to lose weight; to slow the effects of aging; to relieve pain or discomfort; to manage stress; or to partake in the use of natural supplements like vitamins and minerals to improve their health. Today's health and wellness programs respond to growing consumer demands for fitness level improvement; for healthy lifestyle education; for nutrition counseling; for healing; for preventative medicine; for solving personal problems like stress or depression; and, for holistic, naturopathic, alternative or eastern medicinal practices/therapies.
Invisible to the human eye, far infrared energy is known as the radiant heat generated by sunlight. By reproducing this far infrared energy, the body is gently heated from 1.5" to 2" deep without overheating the surrounding air and sauna surfaces. While relaxing in this comfortable environment, the deeply penetrating radiant heat helps sooth and relieve joint, ligament, and muscle pains.
The Smart Heat Sauna's use of far infrared energy assists the body's natural cellular detoxification processes, and by helping to reduce toxic load, it helps to prevent and reverse all manner of disease. Far infrared therapy has also been demonstrated to assist with cardiovascular conditioning, lowering blood pressure and cholesterol, stimulating immune response, speeding injury recovery, cleansing skin, and reducing the appearance of cellulite and stretch marks.
"Heart disease due to the lack of cardio vascular stimulation is becoming more serious each year," said Bruce Kirk, President and CEO. "Saunas have been used for health benefits and weight loss for decades and consumers can now benefit from this proven effective technology in the comfort of their homes," continued Mr. Kirk.
Sandstrom Smart Heat Saunas are available exclusively at Sandstrom ON TV stores or online at www.smartheatsauna.com. As a service to select institutions and organizations serving larger or more vulnerable groups, Sandstrom is offering special pricing with the appropriate Tax I.D. verification such as clinics, homeopaths, gyms, spas, and physician's offices. The company is also looking to widen its distribution network in the near future.
TradeShow Marketing Company, Inc. (OTCBB:TSHO) is a publicly traded direct sales company focused on the development and distribution of a wide range of proprietary products for the home and office environments. The company operates two Sandstrom brand retail stores in Phoenix, Arizona, and has plans for a franchise expansion in 2006. The company also operates a direct demonstration business via tradeshows and exhibitions throughout North America, and an eCommerce web site located at www.ontvco.com. Tradeshow Marketing Company was established in 2003, its Sandstrom OnTV stores are headquartered in Phoenix, Arizona. Safe Harbor statement under the Private Securities Litigation Reform Act of 1995. Except for historical information contained herein, the matters discussed in this press release are forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors effecting the company's operations, markets, products and prices and other factors discussed in the company's various filings with the Securities and Exchange Commission.