LOS ANGELES, June 5, 2006 (PRIMEZONE) -- Juice Wireless, creator of the ground-breaking social media community JuiceCaster, today announced a joint effort with Kyocera Wireless to globally market JuiceCaster2.1 to CDMA wireless and MVNO operators around the world.
JuiceCaster is the first true application designed for high-end handsets and 3G networks, and is an ideal application for showcasing the different feature sets of Kyocera's most recent handset models. The two companies are working together to achieve embedded placement of JuiceCaster on Kyocera Wireless handsets with wireless operators around the world. With carriers seeking applications that drive usage of enhanced multi-media features, increased memory and higher BREW versions, this effort is in line with the growing trend of user interest in social media.
"Kyocera Wireless has demonstrated its strength in the CDMA market by producing some of the finest and most innovative handsets available today," said Nick Desai, chairman of Juice Wireless. "Juice Wireless is proud to be working with Kyocera and looks forward to showcasing the power of social networking via mobile phone with JuiceCaster2.1 for BREW on these leading-edge wireless devices."
JuiceCaster includes the ability to create new audio/video content directly within the web application and directly from the application on the cell phone. Users can capture multi-media content using their mobile phone with the JuiceCaster application and effortlessly upload the content to the web that can be viewed by other mobile phone users or friends and family.
"Kyocera Wireless is always looking to deliver unique, compelling, usable applications to our customers that compel the end user to maximize the capabilities of our mobile handsets," said Marc Trahand, director of product management for Kyocera Wireless. "JuiceCaster was designed from the ground up with a great user experience in mind, further increasing the attractiveness and 'cool' factor of our mobile phones to the consumer."
Announced at BREW 2006, JuiceCaster2.1 includes support for BREW 3.X and greater handsets for the first time. JuiceCaster is the world's first convergent social media community, offering equally rich functionality on the web and the mobile phone. JuiceCaster is a free application available at JuiceCaster.com.
About Juice Wireless
Juice Wireless, Inc. is an award winning creator of innovative, consumer-friendly and highly useful applications accessible by consumers on virtually all digital devices, from the computer to the mobile phone to the iPod(tm) and more. Juice Wireless' flagship product is the JuiceCaster (http://www.juicecaster.com), the world's first Personal Broadcast Network.
In November 2005, Juice Wireless was awarded the "Best Use of Mobile Marketing in North America" award by the Mobile Marketing Association (MMA) for its innovative EpiToGo mobile recipe and shopping application. Juice Wireless has executed highly successful mobile phone based marketing programs for customers including AOL, Conde Nast, Teen Vogue Magazine, Glamour Magazine, Allure Magazine, The Gillette Company, Sony Connect, Transworld Entertainment (FYE.com) and many others.
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