LOS ANGELES, June 5, 2006 (PRIMEZONE) -- According to David Hughes, CEO of The Search Agency, a Los Angeles-based SEM agency, the addition of Microsoft adCenter is significantly benefiting his clients. More than half of The Search Agency's clients added Microsoft adCenter to their paid search campaigns since its rollout a few months ago. Since adding Microsoft adCenter to their advertising mix, clients of The Search Agency have increased their conversions up to 30%, while the overall cost per acquisition (CPA) for their search marketing campaigns has been low enough to increase their overall search marketing budgets. "We are very pleased to see that Microsoft adCenter has significantly increased conversion rates for The Search Agency's clients, improved profitability, and resulted in increased budgets for their advertisers' search marketing efforts," said David Jakubowski, general manager of MSN Search Strategy at Microsoft Corp.
Now with the roll-out of its new targeting feature, Microsoft offers advertisers the ability to target demographically and geographically. These targeting features enable advertisers to reach their targeted audience more efficiently. Controls are also in place to select the time and geographic region from which people will view their ad content. "If you want to target 18-25-year-old males, you can do that," said Hughes. "If you want to target customers during specific holidays, you can do that. It's a tool that allows us to craft highly targeted campaigns for our advertisers.
"Microsoft adCenter is a great resource for our clients," said Hughes. "We're looking forward to including it in our search channel mix for all of our clients soon."
About The Search Agency: The Search Agency is a top-tier search engine marketing and optimization firm with numerous national and international clients. The Search Agency is a profitable, privately held corporation with proprietary technology to create innovative search advertising campaigns for companies across every industry.
For additional information please visit www.thesearchagency.com or call 310.582.5731.
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