SAN FRANCISCO, June 6, 2006 (PRIMEZONE) -- ON24 Inc., the global leader in webcasting and video communication solutions, announced the availability of video Podcasts (MP4 format) with its video webcasts and LeadVantage(sm) lead generation system.
Earlier this year ON24 released audio Podcasts providing the audio channel of both audio and video webcasts. With the addition of video Podcasting, clients can leverage the value and advantages of their video presentations by extending its reach to a broader and more mobile audience.
ON24's Podcasting solutions provide clients the ability to add a video Podcast with any of its video webcasts or for use on a stand-alone basis. When made available with a video webcast, viewers have the option to download a Podcast in MP4 format or subscribe to a Podcast for automatic delivery into their Podcasting application such as iTunes or iPodder. Podcasts are available for use soon after the live webcast is enabled for archive (on-demand access). When offered on a stand-alone basis, Podcasts can be used in conjunction with ON24's LeadVantage registration and reporting systems for lead generation and other applications.
ON24 currently provides the most comprehensive and flexible range of webcasting solutions and features in the industry. "With the proliferation of iPods and other mobile media players, more and more professionals are using their portable media players for business applications while commuting or away from the office. In 2005, ON24 conducted over 9,000 webcast events across multiple industries and 5 continents making these solutions all the more valuable to our mobile and international audience," says Len Marotta, Director of Product Marketing. "Many webcast attendees, including those from life sciences and high technology, require alternate options for listening to or viewing a webcast. For our clients it provides yet another vehicle for extending the reach of their webcasts wherever that market may be."
When used with the ON24 LeadVantage(sm) system, Podcasts can be targeted to specific clients and market segments for lead generation and other client communications programs. ON24's LeadVantage(sm) lead scoring engine provides additional tools to help identify and prioritize the stronger sales leads in a more efficient and effective manner.
About ON24
ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998.
Companies interested in learning more about ON24's complete line of webcasting solutions can call (415) 369-8000, send inquiries to solutions@on24.com, or visit www.on24.com.
"A World of Webcasting Solutions. One Webcasting Provider"(tm) -- is a trademark of ON24.