NORWALK, Conn., June 6, 2006 (PRIMEZONE) -- Internet marketers will now be able to easily execute and track branded e-campaigns with 100% certainty that their messages will be seen -- and with four times the results of standard email.
After more than two years in development and beta testing, eWayDirect, Inc., a leading provider of state-of-the art e-messaging, today announced the launch of Direct/Delivery, an innovative Hosted Branded Desktop Application (HBDA).
Direct/Delivery is the only HBDA that makes it easy for marketers to execute and analyze desktop email campaigns to obtain a return on investment (ROI). The easy-to-navigate graphical user interface offers functionality to segment lists, run A/B split tests, track campaigns to the order- and items purchased-level, and execute cascading campaigns.
Direct/Delivery works like this: When a campaign is sent, a branded icon located in the recipient's tool tray blinks to announce a message, and a branded notification slides up on the recipient's screen to provide additional information about the message. By clicking on the icon or the branded notification the recipient is taken to a branded message center hosted on eWayDirect servers. Instead of campaigns ending up in a spam box, a cluttered inbox, or not arriving at all, campaigns are delivered 100% of the time away from the noise and clutter of email. There is absolutely no privacy issue since customers receive the icons and message notifications only from a company whose service they requested.
"Direct/Delivery bypasses ISPs and ISP filters to generate four times the results of standard email," said Neil Rosen, founder, president and CEO of eWayDirect. "The product offers marketers incredible new branding opportunities, and in-depth tracking capabilities. Direct/Delivery enables marketers to solidify important customer relationships and enhance their brands."
"We found that marketing companies instantly recognize the power of this product," said Doug Sauerhaft, vice president of Direct Media, Inc., a Greenwich, Conn.-based marketing services company. "After we show our clients how easy it is to use and the results they can expect, they are ready to launch a new campaign right then and there."
"At last there is a product that lets marketers reap the full benefits of e-messaging," said a catalog company and beta customer. "We have been testing the product for a year and have found that our open rates, and more importantly conversion rates to ROI, are four times better than with traditional email. Our best customers are delighted to hear from us outside the clutter of their email boxes. In addition, the platform has significantly reduced the time in which we execute e-campaigns."
Special features sets Direct/Delivery further apart from the competition.
-- Integrated video creates both branding and advertising
opportunities
-- Unique barcoding for coupons
-- Timed campaigns that disappear when no longer active
-- Automated follow-up campaigns based on recipient actions (opens,
clicks, etc.)
-- True random A/B split testing
-- Multiple language capability
Direct/Delivery gives marketers immediate feedback on how customers and prospects are reacting to a marketing campaign. Marketers can quickly do the following: track open rates, identify the most popular links, determine unique clickers, compare message versions and drill down to monitor item popularity and spot trends.
"eWayDirect began testing this product on a limited basis about 18 months ago," Rosen said. "We are now in our third release and because of the terrific response we are making the product available for general use. We sell it directly to marketers and through some of the country's largest list brokers and advertising agencies."
There is no minimum database requirement and start-up is generally possible in less than a week. To see a demo of Direct/Delivery, please go to: http://demo.ixs1.net/dc.html.
About eWayDirect, Inc.
eWayDirect is a leading provider of effective end-to-end e-marketing technology solutions, combining superior patent-pending technology with the highest level of customer support and marketing expertise. The company is located at 12 South Main Street, Suite 301, Norwalk, CT 06854. The phone number is (888) 655-0464. The company also has offices at 800 Salem Woods Drive, Raleigh, NC 27615.