IRVINE, Calif., June 12, 2006 (PRIMEZONE) -- Users of Frucall, the popular phone-based comparison shopping service, can now listen to prices coming from Yahoo! Shopping price comparison engine on any cell phone for free, anywhere, anytime.
Shoppers who are not at a computer can call 1-888-DO-FRUCALL (888-378-7467) and type in or read the product's barcode. Frucall will search the product on both Yahoo! Shopping and Amazon, and will give users the three best advertised prices. Shoppers use a voice menu to "bookmark" items, leave themselves voice notes for later reference, listen to customer ratings, and soon purchase the product from an online vendor. Shoppers can register at www.frucall.com to personalize their Frucall experience and access more valuable features.
Millenigence, the company behind Frucall, launched the service in Beta initially with Amazon (Nasdaq:AMZN) as the main source of item prices. Using the Web 2.0 APIs made available by Yahoo! Inc. (Nasdaq:YHOO), Millenigence has now integrated the service with Yahoo! Shopping to expand the range of products consumers can search and get prices for while they are out shopping. "We are very excited to be at a juncture point between Web 2.0 and m-commerce. Consumers demand access to valuable information no matter where they are, and we are leveraging the latest technologies to provide them with such information in a very simple, easy-to-use, and natural manner," said Nasser Manesh, CTO of Millenigence. Frucall allows the users to personalize their experience on the web site and on the phone through easy mechanisms.
A unique feature of Frucall's service is that it can be used by over 200 million cellular subscribers today, regardless of cell phone brand, model, and wireless carrier. Plus, its simple and fast interface makes it a powerful tool for any shopper wanting to check best online advertised prices. "Increasingly, consumers are turning to online shopping search engines for price comparisons. However, accessing this information on a mobile phone is often time consuming and in the majority of cases handset dependent," says Saied Kazemi, Millenigence CEO. "For most subscribers their phone is still a voice device. The majority of consumers want a simple, comprehensive service that they can use to instantly see whether a merchant's 'Sale Price' is the 'Best Price' compared to other sources, which is what we deliver," he said.
About Frucall -- Frucall is a free phone-based price-comparison shopping service for consumers to compare prices and purchase products using their cell phones, anywhere, anytime. Frucall blends the benefits of in-store shopping with the frugal and flexible nature of Internet shopping, providing consumers with a unique mobile shopping experience.
About Millenigence -- Millenigence delivers information available on corporate data networks or the Internet to business users and consumers on the communication device of their choice, in the format of their choice. Millenigence's core technology, DashPhone, supports all converged communication endpoints,including IP phones, PDAs, BlackBerry devices, and cellular phones, bringing mobility to enterprise and Internet applications.