ATLANTA, June 13, 2006 (PRIMEZONE) -- Spunlogic, an award winning interactive marketing and technology agency, announced today that it has appointed Casey Russell to the role of Emerging Technologies Specialist. In this role, Casey will educate and guide Spunlogic clients through both new and evolving interactive mediums which today include blogs, RSS, podcasting, wireless and video.
"Over the past year, we've seen an increase in the receptiveness of our clients to begin integrating some of the newer interactive marketing mediums into their efforts," said Jeff Hilimire, President of Spunlogic. "We've also seen those same clients turning to us for insight on how to determine which technologies work best for reaching their customers. Casey's expertise is perfect to spearhead a focused effort and help educate our clients on these technologies."
Prior to this position, Casey worked with Spunlogic clients to help them discover how users behave online and in turn, develop interactive strategies and tactics to capitalize on those behaviors. He will bring this added level of strategic thinking and perspective to his new role as well.
"Gone are the days of simply communicating with customers through a website or email alone. Marketers today are graced with endless options for reaching extremely savvy customers, and choosing the perfect mix can be overwhelming," said Casey Russell, Emerging Technologies Specialist for Spunlogic. "I'm looking forward to helping our clients leverage these new technologies to connect with customers and consumers in a way that is best for their business."
About Spunlogic
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology agency that uses an in-depth understanding of the user experience to help companies attract, convert and retain customers. The agency, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Georgia Pacific, InterContinental Hotels Group, Cox Enterprises, EarthLink, SeaWorld, The HoneyBaked Ham Company and Simmons Bedding Company. To learn more about Spunlogic's capabilities, contact Spunlogic at sales@spunlogic.com or call 404.601.4321.