Blue Holdings, Inc. (BLUE) CEO To Ring The NASDAQ Stock Market Opening Bell


MEDIA ADVISORY, June 19, 2006 (PRIMEZONE) --



 What:
 Paul Guez, Chairman & CEO of Blue Holdings, Inc. (BLUE) will preside
 over the opening bell.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast
 Studio

 When:
 Tuesday June 20th, 2006 at 9:30 a.m. EDT

 Contacts:
 Sophie Wizmann
 Blue Holdings, Inc.
 5804 E. Slauson Ave., Commerce, CA 90040
 323.278.6668 fax: 323.725.5504

 NASDAQ MarketSite:
 Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA-5 C-band/transponder 14. The downlink frequency is 3980 horizontal; audio: 6.2/6.8. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Close, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market close of your choice.

About Blue Holdings, Inc.:

Blue Holdings, Inc., directly and through its wholly owned subsidiaries, Antik Denim, LLC and Taverniti So Jeans, LLC, designs, develops, manufactures, markets, distributes and sells high-end fashion jeans, apparel, and accessories with a western flair under the "Antik Denim," "Yanuk," "Taverniti So Jeans," and "U" brands, both in the United States and internationally. Blue Holdings currently sells men's and women's styles and is in the process of launching a children's line. Antik Denim, Yanuk, Taverniti So, and U jeans are made from high-quality fabrics milled in the United States, Japan, Italy and Spain, and are processed with cutting-edge treatments and finishes. Blue Holdings' concepts, designs, embellishments, patent-pending pockets and great attention to detail and quality give it a competitive advantage in the high-end fashion jeans market.


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