Oakley Analyst Day Presentations to Highlight Growth Platforms and Strategic Initiatives

Live Web Cast Available June 20, 2006


FOOTHILL RANCH, Calif., June 20, 2006 (PRIMEZONE) -- Oakley, Inc. (NYSE:OO) will Web cast its industry analyst day presentations June 20, 2006 beginning at 8:00 a.m. PDT. Oakley founder and Chairman Jim Jannard, Chief Executive Officer Scott Olivet and other members of the company's management team will inform analysts and investors about the strategies underlying the company's two primary business platforms:


    -- Optics, comprised of sunglasses, goggles, prescription eyewear,
       electronics and related eyewear accessories; and               
    -- Branded apparel, footwear and accessories.                     

The presentations will provide management's insight regarding six strategic initiatives for growth and profitability which were first introduced by the company in February:


    1. Refocus the company on optics;                              
    2. Integrate, expand and improve brand development efforts;    
    3. Realign Oakley's apparel platform;                          
    4. Restructure footwear business;                              
    5. Expand retail platform; and,                                
    6. Drive operational excellence.                               

A live audio Web cast of the event, including accompanying slides, will be available at http://investor.oakley.com where it will be archived for replay through July 11, 2006.

Live Web Cast Agenda - June 20, 2006 8:00 a.m. - 3:00 p.m. PDT


 8:00 AM - 8:30 AM    OPENING REMARKS                                 
                      -- Jim Jannard, Founder and Chairman of         
                         the Board                                    
                      -- Scott Olivet, Chief Executive Officer        
                                                                      
 8:30 AM - 9:00 AM    THE OAKLEY BRAND                                
                      -- Scott Bowers, Vice President,                
                         Worldwide Marketing                          
                                                                      
 9:00 AM - 9:45 AM    OPTICS: TECHNOLOGY                              
                      -- Colin Baden, President                       
                      -- Jamie Oman, Director of Product Performance  
                                                                      
 9:45 AM - 10:45 AM   OPTICS: MANUFACTURING TOUR (NOT WEB CAST)       
                      -- Colin Baden, President                       
                      -- Sean Pena, Director of Quality               
                      -- Rusty Bennett, Director of                   
                         Eyewear Manufacturing                        
                      -- Scott Bowers, Vice President of              
                         Worldwide Marketing                          
                                                                      
 10:45 AM - 11:15 AM  OPTICS: GROWTH PLATFORMS                        
                      -- Scott Olivet, Chief Executive Officer        
                      -- Colin Baden, President                       
                      -- Jennifer Bradley, Eyewear Program Manager    
                      -- Becky Wilkinson, Business Unit Manager,      
                         Prescription Eyewear                         
                      -- Cos Lykos, Vice President of                 
                         Business Development                      
                                                                      
 11:15 AM - 11:45 AM  APPAREL, FOOTWEAR AND ACCESSORIES               
                      -- Scott Olivet, Chief Executive Officer        
                      -- Scott Betty, Business Unit Manager, Footwear 
                      -- Kim Shelton, Apparel Merchandising Manager   
                                                                      
 11:45 AM - 12:30 PM  LUNCH BREAK (NOT WEB CAST)                      
                                                                      
 12:30 PM - 1:15 PM   CHANNEL PLATFORMS AND INITIATIVES               
                      -- Scott Olivet, Chief Executive Officer        
                      -- Cliff Neill, Vice President of U.S. Sales    
                      -- Sophie Bundalo, Head of Retail               
                      -- Link Newcomb, Chief Operating Officer        
                                                                      
 1:15 PM - 1:45 PM    INTERNATIONAL                                   
                      -- Ted Li, Director of International Sales      
                      -- Giuseppe Servidori, Vice President and       
                         Managing Director Oakley Europe               
                                                                      
 1:45 PM - 2:15 PM    FINANCIAL PERFORMANCE/MEASUREMENTS              
                      -- Richard Shields, Chief Financial Officer     
                                                                      
 2:15 PM - 3:00 PM    QUESTION AND ANSWER                             
                      -- Oakley Senior Management Team                
                                                                      
 3:00 PM              ADJOURNMENT

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 countries. Trailing-12-month net sales through March 31, 2006 totaled US $658 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at www.oakley.com.

The Oakley Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=1533

Safe Harbor Disclaimer

This press release contains certain statements of a forward-looking nature. Such statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including but not limited to growth and strategies, future operating and financial results, financial expectations and current business indicators are based upon current information and expectations and are subject to change based on factors beyond the control of the company. Forward-looking statements typically are identified by the use of terms such as "look," "may," "will," "should," "might," "believe," "plan," "expect," "anticipate," "estimate" and similar words, although some forward-looking statements are expressed differently. The accuracy of such statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including but not limited to: the company's successful implementation of its growth initiatives such as multi-branding, exiting from a portion of its footwear business and realignment of the apparel business; risks related to the sale of new product introductions in the company's electronics category; the company's ability to maintain approved vendor status and continue to receive product orders from the U.S. military; the company's ability to integrate and operate acquisitions; the company's ability to manage rapid growth; risks related to the limited visibility of future sunglass orders associated with the company's "at once" production and fulfillment business model; the ability to identify qualified manufacturing partners; the ability to coordinate product development and production processes with those partners; the ability of those manufacturing partners and the company's internal production operations to increase production volumes on raw materials and finished goods in a timely fashion in response to increasing demand and enable the company to achieve timely delivery of finished goods to its retail customers; the ability to provide adequate fixturing to existing and future retail customers to meet anticipated needs and schedules; the dependence on eyewear sales to Luxottica Group S.p.A, which, as a major competitor, could materially alter or terminate its relationship with the company; the company's ability to expand and grow its distribution channels and its own retail operations; unanticipated changes in general market conditions or other factors, which may result in cancellations of advance orders or a reduction in the rate of reorders placed by retailers; a weakening of economic conditions could continue to reduce demand for products sold by the company and could adversely affect profitability, especially of the company's retail operations; terrorist acts, or the threat thereof, could adversely affect consumer confidence and spending, could interrupt production and distribution of product and raw materials and could, as a result, adversely affect the company's operations and financial performance; the ability of the company to integrate licensing arrangements without adversely affecting operations and the success of such initiatives; the ability to continue to develop and produce innovative new products and introduce them in a timely manner; the acceptance in the marketplace of the company's new products and changes in consumer preferences; reductions in sales of products, either as the result of economic or other conditions, or reduced consumer acceptance of a product, could result in a buildup of inventory; the ability to source raw materials and finished products at favorable prices to the company; the potential impact of periodic power crises on the company's operations including temporary blackouts at the company's facilities; foreign currency exchange rate fluctuations; earthquakes or other natural disasters; the company's ability to identify and successfully execute cost control initiatives; the impact of quotas, tariffs, or safeguards on the importation or exportation of the company's products and other risks outlined in the company's SEC filings, including but not limited to the Annual Report on Form 10-K for the year ended December 31, 2005 and other filings made periodically by the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. The company undertakes no obligation to update this forward-looking information. Nonetheless, the Company reserves the right to make such updates from time to time by press release, periodic report or other method of public disclosure without the need for specific reference to this press release. No such update shall be deemed to indicate that other statements not addressed by such update remain correct or create an obligation to provide any other updates.



            

Contact Data