VALENCIA, Calif., June 21, 2006 (PRIMEZONE) -- Fire Mountain Beverage Company (Pink Sheets:FBVG) announces that it has entered into a joint venture with Tropical Beverage (Pink Sheets:TPBV) to manufacture and distribute a wide array of custom beverages. Terms of the agreement were not disclosed. The result will empower both companies to build on their strengths and launch a series of custom products in the very near future.
According to Anthony Miller, CEO, "This arrangement will allow Fire Mountain to concentrate on what it does best, the marketing and distribution of our products. This alliance will allow Fire Mountain to forge ahead with our strong relationships in the entertainment and athletic markets and start developing the products suited to order. Tropical brings years of manufacturing and developing expertise that allow us to jump start programs that we have had on the back burner for months."
According to Mark Millsap, CEO for Tropical, "We think that we have found a perfect group in Fire Mountain to help set up some of the distribution for some of our concept products. We are excited about working with Tony and his people to help develop the brands of tomorrow. Our plans are to start making plant improvements with the help of Fire Mountain and other parties that are moving to improve our functional efficiencies. In the end this will not only improve Tropical's ability to produce but also its ability to grow with strong national brands."
Fire Mountain Beverage Company (Pink Sheets:FBVG) develops, markets, sells, and distributes branded purified and oxygenated-vitamin-flavored water beverages. The Company products are orientated to the health conscious consumer looking for alternatives to tap water and carbonated beverages containing sugar, caffeine, sodium and carbohydrates. Fire Mountain's customer base includes single and multi-store retail operations, governmental agencies, distributors, convenience stores, schools and other outlets. These products take advantage of current market trends in the beverage industry that enhance the quality of life.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act: Statements in this news release may contain forward-looking information within the meaning of Section 27a of the U.S. Securities Act of 1993 and Section 21E of the Securities and Exchange Act of 1934, and is subject to the safe harbor created by those sections. All statements, other than statements of historical fact, are forward-looking statements that involve various risks and uncertainties, which may individually or mutually, impact the matters described herein. There can be no assurance that such statements will prove to be accurate, and the actual results and future events could differ materially from those anticipated in such statements. The company assumes no obligation to update the information contained in this release. Readers should not place undue reliance on any forward-looking statements contained herein.