ATLANTA, June 21, 2006 (PRIMEZONE) -- Market-Pulse.com announces its trade alert for Walker Financial Corporation (OTCBB:WLKF). According to Bernard R. Schmitt of Market Pulse, "The company just had excellent news out after Tuesday's bell announcing that it has commenced the development of its direct to consumer marketing efforts."
Walker has begun the process for its insurance subsidiary to become licensed to sell insurance on a national scale in addition to becoming licensed with 3 of the largest insurance carriers in the country to sell a variety of health insurance and medical related products. Currently Walker's subsidiary is licensed to sell health and life products in 5 states.
Walker has commenced development of a new website that that will allow consumers to obtain quotes and interact with a licensed insurance representative in addition to the ability to obtain insurance through an online process.
Walker is developing its new direct to consumer branding, which will be unveiled in the coming weeks.
Walker has commenced its recruitment of agents for its direct to consumer infrastructure.
In a press release issued after Tuesday's bell, Mitchell Segal, CEO and President of Walker Financial Corporation, said, "The licensing process is the first step in becoming a national force in the sale of health insurance and medical products to the under-insured of America. We are on a fast pace to become licensed throughout the nation as we seek to build both our wholesale division and retail direct to consumer division infrastructure. Agent recruitment activities, the development of our new consumer brand and an interactive website have also been commenced."
As more and more individuals are losing health coverage in the workplace, starting their own business, moving locations, retiring or becoming of insurable age, it is apparent that individuals have a need to obtain health insurance and/or a variety of medical insurance products on their own. We intend to satisfy this need with an aggressive marketing program which will include online enrollment, call center enrollment or in person enrollment in conjunction with the creation of our own internal and external lead generation programs.
Segal further stated, "The coming months will be an exciting time for our shareholders and investors as we adopt an aggressive marketing and branding campaign and unveil many exciting programs."
About Walker Financial Corporation
Walker Financial Corporation is focusing its efforts on the marketing of financial products and services and non-financial products and services that benefit the baby boomer, senior and minority populations. Through its subsidiary National Preplanning, Inc., it is engaged in the sale of final expense insurance. Through its licensed subsidiary, NPI Agency, Inc., Walker earns insurance commissions on the sale of various insurance products. Through its subsidiary American DataSource ("ADS"), the Company is engaged in the business of providing a complete line of administrative services for trust accounts. Walker Financial is currently looking to expand its product offerings by adding various financial products and other services, which may occur through acquisition opportunities, although there can be no assurance that this will occur.
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