ATLANTA, June 22, 2006 (PRIMEZONE) -- Walker Financial Corporation (OTCBB:WLKF) announced that the company is now profiled on Market-Pulse.com. Walker Financial, through its wholly-owned subsidiaries, creates, provides and markets various insurance related financial services and other products serving the aging baby-boomer, expanding U.S. senior markets, in addition to marketing products to various underserved minority groups. Through its subsidiary National Preplanning, Inc., it is engaged in the sale of final expense insurance. Through its licensed subsidiary NPI Agency, Inc., Walker earns insurance commissions on the sale of various insurance products. Through its subsidiary American DataSource, the company is engaged in the business of providing a complete line of administrative services for trust accounts. Market Pulse's profile focuses on Walker Financial's products and services, the markets, distribution channels, its subsidiaries, strategic business partners, management, and recent developments. Individuals interested in more information on the company can view the profile at http://www.market-pulse.com/wlkfprofile.htm.
Walker Financial's current product offerings are mortgage protection insurance, which is a term life product. This specialized product is a term insurance product that pays off a family's mortgage in the event that something should happen to the primary wage earner in the family, thus protecting one of a family's largest assets. The product will be marketed to people who have purchased a new home or have refinanced an existing mortgage within the past 48 months. The market represents a $600 million premium market opportunity.
Walker Financial Corp. founder and CEO, Mitch Segal, commented, "We are excited to commence the marketing of the mortgage protection insurance product. Not only is the product critical in protecting one of the primary assets of the individuals and families we seek to serve, but additionally, the product allows customized protection with a variety of riders that can be added to the product. This type of product has never been offered in the New York marketplace and we will be one of the first companies to commence marketing this product in the state, and thereafter nationally."
The company intends to market its products using two distinct distribution channels, (1) worksite and affinity marketing and (2) direct to consumers using an independent agent sales force with the company operating as an insurance wholesaler to these agents. Additionally, the company has begun to create the infrastructure to commence the marketing of health plans and medical reimbursement plans to the underserved. Many Americans are without health insurance, especially the lower to middle income populations. Walker is taking an aggressive marketing approach and looks to add radio and television advertising in the near future.
According to Bernard R. Schmitt, CEO of Market Pulse, "We are very excited to introduce Walker Financial Corporation to the investment community. Walker Financial has an aggressive growth strategy. Walker Financial is positioned to become a leading provider of financial services and other products that benefit the senior and baby-boomer markets. Combined, these two market verticals comprise over 50% of the U.S. population." Bernard Schmitt also noted that, "The baby-boomer generation has, and will continue to have, a tremendous effect upon the sale of various financial products for the next 20-30 years. WLKF is potentially poised to become a significant player in the financial services industry. This little known company could be the next discovered gem in this industry."
The aging U.S. population and a number of other factors are creating a significant lifestyle protection gap for a growing number of individuals. This gap is the result of individuals not having sufficient resources, including insurance coverage, to ensure that their future assets and income will be adequate to support their desired lifestyle. Other factors contributing to this gap include declining individual savings rates, rising health care and nursing costs and a shifting of the burden for funding protection needs from governments and employers to individuals.
According to a report by the Commonwealth Fund, a private health care policy foundation, the percentage of working-age Americans with moderate to middle incomes who lacked health insurance for at least part of the year rose to 41% in 2005, a dramatic increase from the 28% in 2001, without coverage.
About Walker Financial Corporation
Walker Financial Corporation is focusing its efforts on the marketing of financial products and services and non-financial products and services that benefit the baby-boomer, senior and minority populations. Through its subsidiary National Preplanning, Inc., it is engaged in the sale of final expense insurance. Through its licensed subsidiary NPI Agency, Inc., Walker earns insurance commissions on the sale of various insurance products. Through its subsidiary American DataSource ("ADS"), the company is engaged in the business of providing a complete line of administrative services for trust accounts. Walker Financial is currently looking to expand its product offerings by adding various financial products and other services, which may occur through acquisition opportunities, although there can be no assurance that this will occur.
About Market Pulse
Market Pulse LLC, the owner and operator of Market-Pulse.com (collectively referred to as "MP"), is a leading investor relations firm whose primary focus is promoting awareness among brokers, investors, and others in the investment community who are interested in small and micro-cap companies. MP is dedicated to helping publicly traded companies gain the exposure they need to move forward with the development of their business plans. MP's goal is to feature equity investments in micro or small-capitalization companies that have the potential for long-term appreciation. MP provides investors with a complete suite of online interactive financial data and tools that includes quotes, charts, company profiles, news, market commentary and SEC filings, just to name a few. MP offers a free financial newsletter. To subscribe or get more information, visit our home page located at www.market-pulse.com.
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You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated seventy-five thousand dollars from Walker Financial Corporation. In addition, MP has twenty-five thousand dollars pending from Walker Financial Corporation. MP was also compensated five hundred thousand restricted shares of common stock directly from Walker Financial Corporation. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services.