SAN FRANCISCO, June 27, 2006 (PRIMEZONE) -- ON24 Inc., the global leader in webcasting and video communication solutions, announced the implementation of the Salesforce.com AppExchange API for managing the automated transfer of sales lead data from ON24 into a client's Salesforce.com account.
The AppExchange Web Services API provides programmatic access from ON24's LeadVantage reports into a client's Salesforce.com account using a simple and secure application-programming interface. ON24's direct and channel partner clients will be able to automatically transfer lead data including contact information, activity data, and lead ranking information with the push of a button.
LeadVantage is ON24's lead generation system, a systematic process for creating, developing, and prioritizing sales leads. LeadVantage consists of event and lead-management tools that include registration, real-time reporting, lead scoring, and alerts.
Over the past year, ON24 has implemented a series of lead generating productivity tools and solutions to help drive more qualified sales leads. When coupled with ON24's proprietary lead scoring engine, real-time reporting, and the Salesforce.com API, clients are provided direct and integrated access to a powerful and proven set of marketing solutions for lead generation and other client-awareness campaigns.
"The Salesforce.com API was driven largely by our clients and their clients as a way to accelerate the entire lead generation process," says Len Marotta, Director of Product Marketing. "We are constantly updating and enhancing our products and services with additional LeadVantage offerings expected over the weeks and months ahead."
About ON24
ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998.
Companies interested in learning more about ON24's complete line of webcasting solutions and its LeadVantage program can call 415.369.8000, send inquiries to solutions@on24.com, or visit www.on24.com.
"A World of Webcasting Solutions. One Webcasting Provider" -- is a trademark of ON24.