Sports Pouch Beverage: Major Californian Retailer Reorders


CORONA, Calif., June 29, 2006 (PRIMEZONE) -- Sports Pouch Beverage Company, Inc. (Pink Sheets:SPBV) President/CEO Mr. Gil Arvizu today confirmed that the Californian warehouse store, Smart & Final Inc., has placed additional orders of All American Mountain Spring Water(tm), packaged in the company's innovative Sports Pouch(tm). Sold in a patent protected beverage packaging system, utilizing a flexible pouch combined with an easy to use pull-push spout, this is the seventh truck load ordered to date. Commenting, Mr. Arvizu stated, "I am very pleased that Smart & Final continues to reorder. At this critical stage in our growth, these orders are a real validation that our proprietary packaging is generating consistent retail sales within its category. Smart & Final clearly recognizes the benefits of our unique packaging, and have requested that we develop new lines of private label drink products specifically for them." Smart & Final Inc. operates 249 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho, and northwestern Mexico.

Arvizu added, "Our unique packaging has great marketability, not only because of its innovative and practical design, but because it represents significant cost savings in the single serve aseptic juice/drink sector. These new orders clearly demonstrate the enormous growth potential of our product, particularly as we begin to develop our new lines of fruit juices and other beverages. The beverage sector is experiencing substantial growth and I believe Sports Pouch Beverage will capture a significant share of that market."

About Sports Pouch Beverage Company, Inc.:

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology, liquid pouch packaging, as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website: www.sportspouchinc.com.

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.



            

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