GOLDEN, Colo., June 29, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) announced today that it has added licensed sales representatives for its Boondoggle Sports Network (BSN) in San Diego, Sacramento, and Orange County, California. HumWare is now rolling out the Boondoggle Sports Network by licensing local territories to experienced marketing and sales representatives in the top 108 markets in the United States and Canada.
Local representatives are charged with deploying the network into establishments to create a local footprint. Each venue established represents instant advertisement inventory. Licensees then have 24 local ad slots to sell per venue that are delivered 900 times a month on average. The Company reserves 12 additional slots for regional and national advertisements. The patent pending BSN offers the hospitality industry free year-round interactive fantasy sports, sports news, and sports trivia entertainment to increase traffic, bring patrons back to their favorite venue and promote higher revenues. Establishments are also given a large inventory of ad space to promote in-house specials, food, and beverage sales or upcoming events.
"Expanding the Company's sales force is the key to our growth strategy. We believe that these territories will offer us the best opportunity to make a significant impact and generate immediate revenues," stated John Huemoeller, CEO of HumWare Media Corporation.
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The Boondoggle Sports Network ad rate model has been created by analyzing rates from similar products such as television, bar and restaurant bathroom and movie theatre advertising. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.