Rock Steady Crew 29th Anniversary Acquired by DME Subsidiary, The Girls Entertainment


NEW YORK, July 5, 2006 (PRIMEZONE) -- DME Interactive Holdings, Inc. (Pink Sheets:DMHD), through its subsidiary, The Girls Entertainment, is pleased to announce it has added the Rock Steady Crew (RSC) 29th Anniversary to the firm's roster. The Girls Entertainment will aid in garnering press for the RSC 29th Anniversary, a celebration of the legendary B-boy/B-girl crew with four days of festivities from July 27th through July 30th in the New York City and New Jersey area.

The RSC, noted for maintaining and preserving the origins of Hip-Hop culture through b-boying, will celebrate its 29th Anniversary this year with a host of events, including an underground celebrity basketball game, an invitation-only B-boy/B-girl Battle, a free outdoor concert, and the 2nd Annual Spy Awards -- a prestigious honoring of the new generation of B-boys/B-girls.

A monumental community event that honors deceased members of the crew and celebrates Hip-Hop culture both past and present, the RSC 29th Anniversary attracts deejays, B-boys/B-girls, emcees, and over 20,000 Hip-Hop supporters from around the world. This year, RSC brings together GZA and Masta Killah of Wu-Tang Clan, Big Daddy Kane, Large Professor, Rhymefest, Beat Nuts, and many more surprise guests to celebrate 29 years of the championed B-boy movement and Hip-Hop's underground celebrities.

With Crazy Legs' involvement and participation in the forthcoming videogame B-Boy(tm), Sony Computer Entertainment Europe is also supporting the RSC 29th Anniversary. Hip-Hop heads will be the first to play the game and show off their b-boy gaming skills in B-Boy the videogame on PlayStation(r)2 and PlayStation(r) Portable (PSP(r) )! B-Boy will be released on PS2 and PSP this fall.

RSC President Crazy Legs, the host and organizer for The Annual Rock Steady Anniversary, states the yearly event is the "authentic Hip-Hop experience for everyone." "This is a pilgrimage for all," Crazy Legs states. "People come from all around the world to attend the anniversary to bridge the gaps between cultures through Hip-Hop."

About The Rock Steady Crew

Rock Steady Crew is a break dancing crew and Hip-Hop group that was established in the Bronx borough of New York City in 1977. The New York Times calls the Rock Steady Crew "the foremost break dancing group in the world today." RSC holds an annual anniversary party in the Bronx, to symbolize the preservation of the history and the evolution of Hip-Hop Culture. This party is a community event which brings out many local DJs, break dancers, graffiti artists, MCs, and Hip-Hop fans from all over the world. It is also a time where the current members honor the past members who have retired and those who have died. For more information on RSC, please visit the official website at http://www.rocksteadycrew.com .

About The Girls Entertainment

The Girls Entertainment, a subsidiary of DME Interactive, is a lifestyle Public Relations and Marketing firm for the Urban Hispanic Market. The Girls Entertainment's unique style and expertise in the Urban & Latin Market directly connects clients to key tastemakers and media. The company's mission is to bridge the gap between the Latin Hip-Hop/Reggaeton market and the mainstream media.

About DME Interactive Holdings, Inc.

Founded in August 1994, DME Interactive Holdings is an ethnically diverse multimedia company with controlling interest in three subsidiaries: Ritmo Tunes, The Girls Entertainment, and StiloStilo. More specifically, through its subsidiaries, DME Interactive focuses on the convergence of high-tech multimedia applications and its growing use and acceptance by ethnically diverse groups. DME Interactive has the unique ability to target and cater to minority groups which have traditionally been an under-serviced demographic. This type of access is highly sought after by major media firms, with whom DME Interactive intends to partner with in order to deliver their message and market their offerings.

The DME Interactive logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2351

Note on Forward-Looking Statements

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond our control that could cause actual events and results to differ materially from these statements. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. DME Interactive Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements.


            

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