WILTON, Conn., July 6, 2006 (PRIMEZONE) -- GE Advanced Materials, Silicones today announced the latest additions to its well-balanced portfolio of Silsoft materials for personal care products. Silsoft(tm) HC 400 conditioning agent helps improve the performance of hair conditioners and Silsoft ETS trisiloxane helps enable improved performance of skin care and color cosmetic products.
When used in hair conditioning products, Silsoft HC 400 conditioning agent delivers a soft and natural feel and helps to minimize the damage caused by detangling. Silsoft HC 400 conditioning agent has also been shown to reduce static and flyaway more effectively than other silicones.
Silsoft ETS trisiloxane is an excellent candidate to improve color coverage in lipsticks and foundations through enhancement of pigment dispersion. When added to formulations, Silsoft ETS trisiloxane promotes fast rub-in and a dry and light after-feel and can aid in delivering uniform deposition of actives on the skin.
"Our sustained investment in the Silsoft product line is delivering a unique range of advanced materials for the worldwide personal care industry," said Beatriz Blanco, global marketing manager for Personal Care, GE Advanced Materials, Silicones. "Silsoft HC 400 conditioning agent and Silsoft ETS trisiloxane are the two latest examples of how our innovative technology helps solve a variety of performance and formulation challenges in personal care."
Both products exemplify GE's emphasis on creating products that can be easily integrated into customers' manufacturing processes. For example, Silsoft ETS trisiloxane and Silsoft HC 400 conditioning agent can be blended at low temperatures during the manufacturing process, which can help reduce manufacturing costs.
GE's Silsoft HC 400 conditioning agent is a highly stable cationic emulsion that contains cross-linked cationic aminofunctional silicone. Applications for Silsoft HC 400 conditioning agent include rinse-off and leave-in conditioners, hot oil treatments, hair repair treatments and deep conditioning products.
GE's Silsoft ETS trisiloxane is a linear siloxane that provides a higher volatility profile than industry standards D4 and D5. By facilitating faster drying times for skin products, Silsoft ETS trisiloxane helps avoid sensations of tackiness and wetness and can also help prevent undesirable effects such as smudging of mascara and eye shadow and rub-off of creams and lotions on clothing. Applications for Silsoft ETS trisiloxane include sprayable sunscreens, baby products, lipsticks and mascara.
For more information, call us at 800.295.2392 in North America and +1.607.786.8131 everywhere else. You can also see more about these products on the web at www.ge.com/silicones.
About GE - Advanced Materials
The Advanced Materials business of General Electric Company is part of the Industrial business group and is headquartered in Wilton, Conn. Comprised of Silicones and Quartz, GE - Advanced Materials is a global leader in providing a range of high-technology materials solutions. The GE - Advanced Materials, Silicones' portfolio includes silicone-based products and technology platforms, silanes, sealants and adhesives. The Quartz portfolio includes high-purity fused quartz and ceramics materials. These materials solutions are used as springboards for innovation in hundreds of consumer and industrial applications ranging from car engines and integrated circuits to biomedical devices and cosmetics. Industries served include aerospace, agriculture, appliances, automotive, construction, electronics, furniture and furnishings, healthcare, home care, industrial, lighting, packaging, personal care, plastics, semiconductor, telecommunications, tire, transportation, and water purification. As a Worldwide Partner of the Olympic Games, GE is the exclusive provider of a wide range of innovative products and services that are integral to a successful Games. Experience more at www.ge.com/advancedmaterials.