WASHINGTON, July 10, 2006 (PRIMEZONE) -- In order to help videogame publishers and developers, and other digital media executives, stay up-to-date on the rapidly evolving gaming market, FierceMarkets today launched a new informational resource called FierceGameBiz (http://www.fiercegamebiz.com). The newsletter and complementary Web site provide an insider-focused daily update on news and trends in the videogame industry, with a special emphasis on fast-growing sectors such as online gaming and mobile gaming.
"The videogame industry generated $24 billion in 2005, up 17% from the previous year. This revenue growth is just one example of why gaming is one of the hottest markets today," said Jeff Giesea, president of FierceMarkets. "The launch of FierceGameBiz is FierceMarkets' latest commitment to serving elite business decision-makers in the world's most dynamic, fast-growing, and future-oriented markets."
The FierceGameBiz publication and Web site cover important news and trends in online gaming, mobile gaming, in-game advertising, MMOGs, and so-called serious gaming. FierceGameBiz will also feature exclusive interviews with top executives and coverage of major videogame conferences such as D.I.C.E., E3, the Game Developers Conference, and the Tokyo Game Show. Readers can view FierceGameBiz and sign up for the daily email newsletter at http://www.fiercegamebiz.com.
"Mobile gaming is a prime example of how the videogame industry is shifting into a truly digital world," Giesea said. "Mobile gaming revenue is on track to grow from $208 million in 2004 from $1.9 billion in 2009, when it will surpass ringtones as the biggest wireless data category. FierceGameBiz will provide game developers, handset vendors, and wireless carriers with critical insights and actionable information that help them capitalize on mobile gaming. This is one example of how FierceGameBiz will be useful to all digital media executives."
The editor of FierceGameBiz is Nathan Eddy, a recent graduate of Northwestern University's Medill School of Journalism and a skilled gaming practitioner, providing him with key knowledge on the market.
"Unlike other sites that cater to gamers, FierceGameBiz is the first true B2B source for videogame industry insiders," said Eddy. "FierceGameBiz is also uniquely positioned to leverage the expertise of FierceMarkets' other publications, particularly FierceDeveloper and FierceWireless. I'm thrilled to be part of such an exciting publication and industry."
More than 2,000 executives have signed up for FierceGameBiz in anticipation of today's launch. This level of interest reflects the need for a single source of information about the gaming industry. It also continues FierceMarkets' history of providing publications that fill real needs in the marketplace. In April, FierceMarkets' 12 email-based trade newsletters achieved a combined circulation of more than 350,000 subscribers. With the launch of FierceGameBiz, FierceMarkets now offers 14 publications.
About FierceMarkets
FierceMarkets is a digital business media company serving vertical markets with email newsletters, web sites, and live events. Based in Washington, DC, FierceMarkets publications reach more than 365,000 executives in over 100 countries every business day. Current publications include FierceBiotech (http://www.fiercebiotech.com), FierceDeveloper (http://www.fiercedeveloper.com), FierceEnterprise (http://www.fierceenterprise.com), FierceFinance (http://www.fiercefinance.com), FierceCIO (http://fiercecio.com ), FierceHealthcare (http:///www.fiercehealthcare.com), FierceIPTV (http://www.fierceiptv.com), FierceMobileContent (http://www.fiercemobilecontent.com), FierceSarbox (www.fiercesarbox.com), FierceVoIP (http://www.fiercevoip.com), FierceWiFi (http://www.fiercewifi.com), FierceWireless (http://www.fiercewireless.com), and IT-Wireless (http://www.it-wireless.com).
FierceMarkets, Inc.
Heather Cox
202-628-8778 x13
heather@fiercemarkets.com