Frucall Expands Its Leading Phone-Based Comparison Shopping Service Through Collaboration With StreetPrices.com


IRVINE, Calif., July 10, 2006 (PRIMEZONE) -- Users of Frucall, the popular phone-based comparison-shopping service, can now listen to product information from StreetPrices.com price comparison engine on any cell phone for free, anywhere, anytime.

Shoppers who are not online can call 1-888-DO-FRUCALL (1-888-378-7467) and simply key in or read the product's barcode number. Frucall instantly searches databases that now include StreetPrices.com and gives users the three best advertised prices. Shoppers can use the system's easy-to-use voice menu to "bookmark" items, leave and send voice notes, listen to customer ratings, and soon purchase the product directly from online vendors. Shoppers can register at http://www.frucall.com to personalize their Frucall experience and access additional valuable features.

Millenigence, the company behind Frucall, launched the service in beta initially with Amazon (Nasdaq:AMZN) and Yahoo! Shopping (Nasdaq:YHOO) as the main source of product information. Millenigence has now expanded the Frucall service to include StreetPrices.com online merchants.

"We are very excited that consumers now have access to StreetPrices.com merchants from their cell phone. Consumers now can get fast, accurate online prices and information while they shop. StreetPrices.com, together with Frucall's advanced technology, are providing consumers with a simple, convenient service that gives them online purchasing power from any phone at any time," said Nasser Manesh, CTO of Millenigence.

A unique feature of Frucall's service is that over 200 million cellular subscribers can use it today, regardless of cell phone brand, model, and wireless carrier. Plus, its simple and fast interface makes it a powerful tool for any shopper wanting to check the best advertised online prices.

"Frucall is a great tool for the smart shopper. It provides fast online comparison pricing while shopping in a store environment. We are very pleased to provide access to StreetPrices.com's merchants and database to anyone with a phone through the Frucall service," said Brent Lucas, Business Development Manager, StreetPrices.com.

About Millenigence -- Millenigence delivers information available on corporate data networks or the Internet to business users and consumers on the communication device of their choice. Frucall is a free phone-based price-comparison shopping service from Millenigence for consumers to compare prices and purchase products using any phone, anywhere, anytime.

About StreetPrices.com -- StreetPrices.com is the top electronics search engine, featuring the most popular products from hundreds of online merchants. StreetPrices.com's sleek user interface and cutting edge technology enable users to:


 -- Browse product categories by low price, manufacturer or popularity
 -- Search StreetPrices.com's extensive database to find the most
    relevant results
 -- View Search Results Tree to quickly and easily refine user queries
 -- Power Search by product feature such as Megapixels or Digital Zoom
 -- Provide feedback and discuss products and merchants on user forums
 -- Purchase with confidence knowing that the user has found a great
    deal


            

Contact Data