HumWare Media Corporation Appoints Two National Sales Managers to Senior Management Team


GOLDEN, Colo., July 11, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) is pleased to announce that the Company has appointed Robert Sweed and Brad Vespe to the senior management team. Mr. Sweed has been appointed as the Vice President of Sales and Marketing and Mr. Vespe has been named as the Vice President of National Accounts.

Robert Sweed has over 20 years of sales, marketing and management experience. As the National Marketing Director for Execucard Marketing, Mr. Sweed helped build sales to over $50 million annually by creating a new division encompassing clients that include: golf courses, hotels, professional sports teams and restaurants nationwide. Prior to Execucard, Mr. Sweed hired, trained and managed a national sales force of over 50 independent representatives for Royal Grip Inc., a high quality golf grip manufacturer and took sales from $1.6 million to over $12 million. Mr. Sweed attended Framingham State College from 1975-1979 with concentrations in Economics and Sociology.

Brad Vespe has over 10 years in sales and marketing experience by developing advertising campaigns on a local and national level for Execucard Marketing. Mr. Vespe's primary responsibility was to design incentive packages for professional sports teams, golf courses, automotive chains, hotels and restaurant groups. Recently, Mr. Vespe developed working relationships with Restaurant.com, Applebees, Bennigan's, Major League Baseball, Troon Golf and many more. While earning a B.B.A. at the University of Miami, Florida he played on the 1987 National Championship Miami Hurricane football team.

"We are absolutely thrilled to add such talented professionals to our management team. Hiring, training and managing our growing sales force is key to our growth strategy and both Bob Sweed and Brad Vespe will undoubtedly help drive sales for the Company," commented John Huemoeller, CEO of HumWare Media Corporation.

About HumWare Media Corporation:

HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The Boondoggle Sports Network ad rate model has been created by analyzing rates from similar products such as television, bar and restaurant bathroom and movie theatre advertising. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.

Safe Harbor Statement: All statements other than statements of historical fact included in this press release are "forward-looking statements." The forward-looking statements, including statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements (i.e., future operational results and sales) are subject to assumptions and beliefs based on current information known to the Company and factors that are subject to uncertainties, risk and other influences, which are outside the Company's control, and may yield results differing materially from those anticipated.



            

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