Rockelle Announces Opening First Stewart's Franchise in Wal-Mart


MILLER PLACE, N.Y., July 11, 2006 (PRIMEZONE) -- Rockelle Corporation, Inc. (OTCBB:RKLC), a developer, owner, operator and franchiser of unique quick service restaurants and food concepts, is delighted to announce the grand opening of their first Stewart's Original Root Beer Restaurant franchise in the Shrewsbury, PA Wal-Mart Super Store.

In March of this year, Rockelle Corporation announced plans to open multiple Stewart's Original Root Beer Restaurant franchises within select Wal-Mart locations. Further announcements in March and April named specific Wal-Mart stores that Rockelle had secured, in Florida, Pennsylvania and Maryland.

This announcement marks Rockelle's first Stewart's franchise "grand opening", in the Wal-Mart Super Store in Shrewsbury, PA. Rockelle anticipates announcing several other Stewart's franchise "grand openings" in the coming weeks.

Mr. Gerard A. Stephan, President & CEO of Rockelle Corp. stated, "I am delighted to be making this announcement that our first Stewart's franchise has opened its doors. We were able to complete this project a few weeks ahead of schedule and more importantly, slightly below budget. We believe that this Stewart's will be the first of many revenue-generating franchises we will be announcing over the next several weeks. We anticipate this and our other soon to be opened sites will be the catalyst for solid revenue and profit growth in 2007 and years beyond."

Rockelle expects to open more Stewart's franchises in selected sites in Maryland, Florida and other states not yet announced, over the next few months. This announcement, coupled with Rockelle's May 22nd press release aligning itself with Kahala Corporation (www.kahalacorp.com), an international food franchiser whose 2004 revenue exceeded $450 million, lays a strong foundation for both short-term and long-term growth.

Forward-Looking Statements

Statements released by Rockelle Corporation that are not purely historical are forward looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.



            

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