Vertrue Incorporated (VTRU) CEO to Ring the NASDAQ Stock Market Opening Bell

Company Celebrates Anniversary


MEDIA ADVISORY, July 11, 2006 (PRIMEZONE) --



 What:
 Gary Johnson, CEO of Vertrue Incorporated (VTRU) will preside over 
 the opening bell to celebrate its 10 year listing anniversary on 
 NASDAQ.

 Where:
 NASDAQ MarketSite - 4 Times Square - 43rd & Broadway - Broadcast Studio

 When: 
 Wednesday, July 12th, 2006 at 9:30 a.m. EDT

 Contacts:
 Jim Duffy, CFO
 (203) 674-7414
 james.duffy@vertrue.com

 Sandy Malone
 202-635-0345 
 Sandy.Malone@Vertrue.com

 NASDAQ MarketSite:
 Stephanie Lowenthal; 646.441.5220

Feed Information:

The opening bell is available from 9:20 a.m. to 9:35 a.m. on uplink IA-5 C-band/transponder 14. The downlink frequency is 3980 horizontal; audio: 6.2/6.8. The feed can also be found on Waterfront fiber 1623. If you have any questions, please contact Stephanie Lowenthal at (646) 441-5220.

Photos:

To obtain a hi-resolution photograph of the Market Open, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market open of your choice.

About Vertrue Incorporated (VTRU):

Headquartered in Norwalk, Conn., Vertrue Incorporated is a leading Internet marketing services company. Vertrue gives consumers access to services that offer substantial discounts and convenience for important decisions in their everyday lives. Vertrue's valued services span healthcare, personal property, security/insurance, discounts and personals and are all offered online through an array of marketing channels. Vertrue is a premier marketing partner to corporate clients, and its services enable partners to enhance market presence, strengthen customer affinity and generate additional value.