GOLDEN, Colo., July 13, 2006 (PRIMEZONE) -- HumWare Media Corporation (Pink Sheets:HMWM) announced today that it has added licensed Sales Representatives for its Boondoggle Sports Network (BSN) in Atlanta, Georgia and Charlotte, North Carolina. HumWare is now rolling out the Boondoggle Sports Network by licensing local territories to experienced marketing and sales representatives in the top 108 markets in the United States and Canada.
Local representatives are charged with deploying the network into establishments to create a local footprint. Each venue established represents instant advertisement inventory. Licensees then have 24 local ad slots to sell per venue that are delivered 900 times a month on average. The Company reserves 12 additional slots for Regional and National advertisements. The patent pending BSN offers the hospitality industry free year-round interactive fantasy sports, sports news, and sports trivia entertainment to increase traffic, bring patrons back to their favorite venue and promote higher revenues. Establishments are also given a large inventory of ad space to promote in-house specials, food, and beverage sales or upcoming events.
"We're very excited to be moving our Boondoggle Sports Network into Atlanta and Charlotte, two of the biggest sports cities in the United States. As we continue to expand into more cities throughout the country, we will be able to increase our revenues and our shareholder value," stated John Huemoeller, CEO of HumWare Media Corporation.
About HumWare Media Corporation:
HumWare Media Corporation (Pink Sheets:HMWM) is an emerging out-of-home "new media" advertising company primarily operating the Boondoggle Sports Network (BSN). BSN delivers interactive sports trivia and fantasy sports entertainment to the hospitality industry (bars, restaurants, golf courses, health clubs, and hotels). BSN is a closed network that is delivered via the Internet and displayed on television monitors inside establishments. The Boondoggle Sports Network ad rate model has been created by analyzing rates from similar products such as television, bar and restaurant bathroom and movie theatre advertising. The dynamic digital signage network provides advertisers with an effective medium to reach on the go consumers.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.