Adrenaline Nation Entertainment, Inc. Names John Furlow Chief of Operations


CLEARWATER, Fla., July 13, 2006 (PRIMEZONE) -- Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL), which produces Adrenaline Nation TV, the leading channel for cutting edge independent music TV, innovative independent and short films and adrenaline sports for the highly coveted 18-49 demographic, today announced that it has named John Furlow Chief of Operations. In this capacity Furlow oversees the daily operations and management of the company.

"I have worked with John Furlow for many years in the merchandising end of the music industry in Nashville," said Keith Dressel, CEO of Adrenaline Nation Entertainment, Inc. "His business acumen, the trust that he has earned from his colleagues and clients, and his proven management skills will be major assets to ANTV as we expand beyond the 28 million household mark and enter into new markets and content delivery models. John has played a key role in Adrenaline Nation since its inception and we look forward to his continued support."

Over the course of the last 16 years, Furlow's company, SBBS, has assisted in the oversight and operations of over 100 companies across a broad range of industries and several non-profit groups. He has assisted many of them in business plan development and strategic marketing initiatives. Furlow has been responsible for the structure and launch of numerous successful start-ups over the years. He has also counseled clients on insurance, investments and real estate projects.

"ANTV is leading the way in new media markets by delivering on the tremendous purchasing power of the 18-49 demographic with riveting programming that they want to see in the formats they want to see it in, be it cable TV, Internet, satellite TV, mobile phones, Wi-Fi or other emerging technologies," said John Furlow, Chief of Operations of Adrenaline Nation Entertainment, Inc. "It is a pleasure to help Adrenaline Nation scale to meet this tremendous opportunity with this savvy, brand conscious audience of more than 100 million strong with buying power of $250 billion."

ANTV premieres the hottest new independent bands in the world, the coolest and most innovative independent and short films, and the top up-and-coming stars of such Adrenaline Sports as skateboarding, surfing and bull riding -- the fastest growing sport in America. Adrenaline Nation TV's (ANTV) programs include "Bubbling Under" which features the best music from the hottest artists bubbling under the charts, and other programs such as "Paovae X," "Pressure Block" and "Thunder Juice," which showcase the hottest new independent bands, music videos and artists.

About Adrenaline Nation Entertainment, Inc.

Headquartered in Clearwater, Florida, Adrenaline Nation Entertainment, Inc. (Pink Sheets:ADNL), provides broadband TV programming, connecting viewers and advertisers to the tremendous purchasing power of the coveted 18-49 year audience. Adrenaline Nation Entertainment's programming features the hottest, cutting-edge independent music in the world, independent films, adrenaline sports, motor sports, and extreme action and adventure programming in a format to be distributed to homes via broadband Internet, IPTV, digital cable, Wi-Fi, high definition and mMobile TV. Adrenaline Nation TV can be viewed on the company's highlight reel at http://www.brandedentertainment.tv/antv.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and as such, may involve risks and uncertainties. Forward-looking statements, which are based on certain assumptions and describe future plans, strategies and expectations, are generally identifiable by the use of words such as "believe," "expect," "intend," "anticipate," "estimate," "project" or similar expressions. These forward-looking statements relate to, among other things, expectations of the business environment in which the company operates, projections of future performance, potential future performance, perceived opportunities in the market, and statements regarding the Company's mission and vision. The Company's actual results, performance, and achievements may differ materially from the results, performance and achievements expressed or implied in such forward-looking statements.



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