SAN DIEGO, July 18, 2006 (PRIMEZONE) -- Always One Percent Realty, a full-service Internet-based real estate agency promising to save consumers thousands of dollars, today announced its launch into the San Diego market. By consistently maintaining a 1% commission on all transactions, regardless of whether or not the consumer looks elsewhere to sell, purchase or finance their home, Always One Percent Realty is proactively exposing the outdated commission structures and hidden fees that have become a reality in today's marketplace.
With home sales expected to drop by at least 6% this year, buyers and sellers are desperate for new ways to save money and achieve the best value for all real estate-related services. Consumers who use Always One Percent Realty to sell their homes will receive professional marketing services and support to maximize the chances of their home being bought and sold. The seller then pays Always One Percent Realty exactly 1% commission for the successful sale of their home, without any further obligation required.
For consumers wishing to purchase a new home, Always One Percent Realty connects them to an enhanced online system where they can narrow their search by price range, locate potential properties and learn about neighborhoods. Then at closing time, buyers automatically receive an unbeatable rebate of up to 2% of the total price of the house -- on the spot. For example, a buyer purchasing an $800,000 home with Always One Percent Realty could receive $16,000 in cash.
In June 2006, real estate sales in San Diego County totaled approximately $1.8 billion (Sandicor, Inc. MLS). With commission structures currently averaging 5% (buyer and sellers agent combined), more than $90.9 million of that total was paid to real estate agents. Had consumers used Always One Percent Realty to assist with the sale and purchase of those homes, there would have been more than $55 million saved.
Armed with more information than ever before and unlimited access to MLS via the Internet, consumers are doing the majority of the work themselves when it comes to buying and selling their homes -- today more than 75 percent of buyers start their search for a home via the Internet before viewing any properties. This trend has significantly reduced the need for traditional real estate services, where agents have earned an average 5-6% in commissions.
"The market has dramatically shifted from real estate agents' ability to guard inside information on MLS, to consumers being able to actively view properties on hundreds of regional MLS sites on the Internet," said Lindy Mamer, vice president of City National Bank. "Always One Percent Realty is offering a smart business model complementing this trend that will appeal to most consumers -- especially to those individuals who are tired of paying full commission for services they don't need."
Always One Percent Realty and its team of licensed California real estate agents act as an educational and professional resource for consumers, providing ongoing support and guidance throughout the buying or selling process to help them achieve their goals. Committed to saving consumers thousands of dollars on each realty and mortgage transaction, Always One Percent will unconditionally beat the discount and "one percent rebate" agents in both service and price.
"The problem with other 'one percent' commission companies is that they tend to hide restrictions and limitations in the fine print and then surprise you with additional fees on top of that one percent once you're already entrenched in the deal," said Rob Adatto, founder of Always One Percent Realty. "Our absolute priority is to put the consumer back in control of their financial destiny by taking the 'mystery' out of buying and selling real estate. We offer honest advice with complete transparency from the beginning and educate consumers along the way, so they know exactly what they are going to get."
About Always One Percent Realty
Always One Percent Realty is based in San Diego, Calif., and is pioneering an Internet-based, full-service approach to real estate that puts consumers back in control of the process, saving them thousands of dollars. When buyers and sellers use Always One Percent Realty and its team of licensed California real estate agents, they receive professional advice and ongoing support every step of the way and pay one percent commission -- Always. For more information, please visit www.alwaysonepercentrealty.com or call 1-888-897-2627.
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