NEW YORK, July 18, 2006 (PRIMEZONE) -- Dow Jones Online today named Brian Quinn to the position of vice president of advertising sales and marketing, effective immediately. In his expanded role, Mr. Quinn will oversee all sales efforts for Dow Jones Online, which includes WSJ.com, MarketWatch.com and Barron's Online.
"Increasingly, advertisers are looking for creative programs that reach their target audiences across multiple brands and mediums," said Todd Larsen, chief operating officer of Dow Jones's Consumer Media Group. "Brian is an innovator and has a deep understanding of our clients' needs and Dow Jones's print, online, TV and radio assets. For these reasons we expect Brian will continue to build on Dow Jones Online's record of sales success."
Earlier this year, Mr. Quinn was promoted to vice president and national sales manager and previously, he was director of Eastern and Midwest advertising sales for Dow Jones Online since 2005. In that role, he managed a 35-person team with offices in New York, Chicago, Detroit, Dallas, Boston and Atlanta. Mr. Quinn was vice president and head of Eastern region advertising sales at CBS MarketWatch when it was acquired by Dow Jones & Company in January 2005.
Earlier he held sales executive positions with Real Media and AdOutlet. From 1988 to 1999, Mr. Quinn held print and online sales roles with Advertising Age and he was a member of the team that launched AdAge.com in 1995. He was a co-founder and first president of 212, New York's interactive advertising club, which now has more than 4,000 members.
Separately, Mr. Larsen announced the promotion of Ken Detlet to executive director, sales operations for Dow Jones Online from director. From July 1997 to April 2005, Mr. Detlet was the director of advertising sales, Eastern region for The Wall Street Journal Online, where he was instrumental in the launch of CareerJournal.com, OpinionJournal.com, RealEstateJournal.com and StartupJournal.com. Earlier he served as a sales manager for Barron's Online from 1996 to 1997, and also held sales representative roles at Barron's Magazine in New York and Boston from 1989 to 1996.
In addition, Daniel Bernard joins Dow Jones Online's advertising unit as vice president of marketing. Most recently, Mr. Bernard was global head of advertising development and product design for Reuters Consumer Media since 2004, where he was responsible for driving online, mobile and video strategies and solutions for clients. Mr. Bernard joined Reuters from CBS MarketWatch, where he held the role of director of advertising development from 1998 to 2004. Previously, he served as a marketing specialist with CBS Corporation from 1996 to 1998.
"We are thrilled to announce these new roles for Brian and Ken, and to welcome Daniel to the Dow Jones Online team," said Mr. Larsen. "These talented individuals, with their breadth of multimedia experience, further strengthen our commitment to and record of delivering innovative programs for our clients."
About Dow Jones Online
Dow Jones Online (DJO) -- a Dow Jones brand that represents the Company's Consumer Electronic Publishing segment's advertising sales -- includes The Wall Street Journal Online and its vertical sites (CareerJournal.com, OpinionJournal.com, StartupJournal.com, RealEstateJournal.com and CollegeJournal.com), Barron's Online, and the recently acquired MarketWatch Network -- which includes MarketWatch.com, BigCharts.com and VirtualStockExchange.com. Marketers aiming to target business decision-makers or affluent/influential individuals now can reach Dow Jones Online's nearly 10 million unduplicated unique visitors per month. DJO is a leader in providing targeting solutions. Through Interest-Based Targeting, which it pioneered in 2003, marketers can direct specific advertisements -- from a broad range of categories including business and personal technology, travel, automotive, investments health, and leisure -- to visitors wherever they go on Dow Jones Online.
The Dow Jones & Company logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2636