LONDON, July 18, 2006 (PRIMEZONE) -- Quantech Electronics Corp. (Pink Sheets:QTCE), software developer for marketing communications, announced the official launch of its mobile advertising technology package with comprehensive coverage of all mobile communication modes.
Quantech's new development targets audiences across all four mobile channels: the mobile Web, video broadcast and VOD, downloadable Java applets and games, and text messaging. With this wealth of data, Quantech new mobile advertising platform provides the basis for extremely effective customized marketing.
Quantech's new package allows advertisers to create all-around campaigns that target existing and potential customers by handset, device type, browser, carrier and content. Quantech can target nationwide, or by local geography with 25-, 50-, or 100-mile radii from a single zip code. Quantech also links advertisers and publishers of mobile content in mutually beneficial joint exchanges by allowing advertisers to target recipients on a content basis from the over 40 different content partners, ranging from news and sports, to entertainment and dining out.
Mobile communications and entertainment remains one of the hottest sectors in the InfoTech market. About 700 million cell phones were sold worldwide during 2005, making the cellular phone by far the fastest-selling single item of consumer electronics. Most new cell phones carry numerous advanced features including MP3 players, digital cameras and high speed (3G) internet access. According to a new study published by The Shosteck Group, there is potential for this market to grow rapidly over the next five years. The study predicts that under the most optimistic scenario, the global market could grow to US$9.6 billion by 2010.
"Cellphones have rapidly become complex, multi-purpose personal communication devices, as well as devices for financial transactions, with increasingly powerful circuitry and batteries. Significant growth is expected in the U.S., where cell phone market penetration is slightly over 61%, as well as emerging markets worldwide. As cellphones become the personal communication device of choice, astute marketers will develop marketing campaigns that utilize these special cellular communication features to improve marketing campaign effectiveness," says Liat Matilsky, CEO of Quantech.
For marketers, mobile marketing and advertising has great promise -- it combines the wide reach of television with the precision of direct marketing and the tracking potential of the Internet. As display advertising (banner ads) and search, and even TV-style advertising, come to mobile, the opportunities for marketers to reach and engage with consumers through this medium will expand even further.
About Quantech
Quantech Electronics Corp. is a web-based software development company based in the UK, that offers development services focusing on web-based desktop communication tools, call center support tools, and development packages designed to enhance the effectiveness of web-based advertising and instant messaging. Quantech Electronics Corp. develops powerful, easy-to-use software that enhances the effectiveness and efficiency of its customers' online and offline businesses. Driven to provide comprehensive solution packages for their clients' entire online business needs, Quantech focuses on customized developments for medium to large businesses, as well as start-ups. Offering several unique technologies and forged notable strategic alliances, Quantech's rapid-response systems construct client infrastructure at competitive prices. The company's client base includes medium to large sized businesses, as well as start-ups.
Forward-Looking Statements
Certain statements in this news release may contain 'forward-looking' information within the meaning of the Federal securities laws. All statements, other than statements of fact, included in this release may include forward-looking statements that may involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances or to reflect unanticipated events or developments.
To contact Quantech or access more information, please visit our web site at www.quan-tech.co.uk