MILLER PLACE, N.Y., July 20, 2006 (PRIMEZONE) -- Rockelle Corporation (OTCBB:RKLC), a developer, owner, operator and franchiser of unique food concepts and quick service restaurants, is pleased to announce that they have entered into a license agreement with Massimo Zanetti Beverage, USA.
Operating under the parent company, Segafredo Zanetti Group, based in Bologna, Italy, Massimo Zanetti Beverage, USA markets a stable of consumer brands that have a rich history of quality and tradition including Chock full o'Nuts, Hills Bros., MJB Premium Coffee and Chase & Sanborn. The U.S. division boasts of a state-of-the art manufacturing facility in Suffolk, VA, which supports both consumer and private label brands for all of North America. Because of its production and national distribution capabilities, in addition to its broad product line offering, Massimo Zanetti Beverage, USA is a leading full-service producer of roast and ground coffee for private-label customers in the United States and Canada.
The Massimo Zanetti Beverage, USA Food Service Division markets an extensive offering of premium branded beverage solutions from espresso to coffee, teas to smoothies and more, to foodservice operators under the Segafredo Zanetti, Chock full o'Nuts and Hills Bros. brands and concepts as well as the La San Marco espresso equipment line. For more information about Massimo Zanetti Beverage, USA visit www.mzb-usa.com.
In December 2005, the Segafredo Zanetti Coffee Group announced the purchase of the U.S. coffee brands from Sara Lee Corporation. The transaction includes all assets related to the many brands, including Chock full o'Nuts, as well as the coffee manufacturing facility and 103 coffee shops under the brand name Chock full o'Nuts. Today, the Segafredo Zanetti Group sells 120,000 tons of coffee annually and includes a large coffee plantation and a green coffee trading company in Switzerland. It also runs nine roasting plants around the world.
Jim LaGanke, SR. VP of the Chock full o'Nuts Cafe division, stated, "We are very happy to establish a relationship with Rockelle Corp. We believe that their expertise in the QSR industry will be a perfect fit for our plans to grow the Chock full o'Nuts out of home presence rapidly on the east coast."
Gerard Stephan, President & CEO of Rockelle Corp., said, "We are thrilled to be associated with one of the world's largest private coffee companies, Segafredo Zanetti Coffee Group, through their U.S. subsidiary, Massimo Zanetti Beverage, USA. Massimo Zanetti Beverage, USA has developed plans to re-invigorate, on a grand scale, the Chock full o'Nuts brand to the American consumer."
Mr. Stephan went on to say, "Our agreement with Massimo Zanetti Beverage, USA allows us to offer a nationally recognized brand of coffee, Chock full o'Nuts, along with the Chock full o'Nuts full line of breakfast products, at our existing and future food and restaurant establishments. Chock full o'Nuts breakfast line will compliment our existing lunch and dinner offerings, allowing us to take advantage of economies of scale while increasing our operating revenues."
Mr. Stephan further stated, "Along with our prior announcements, this agreement further establishes our credibility as a company that is going places in the quick service restaurant industry."
Forward-Looking Statements
Statements released by Rockelle Corporation that are not purely historical are forward looking within the meaning of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding the company's expectations, hopes, intentions and strategies for the future. Investors are cautioned that forward-looking statements involve risk and uncertainties that may affect the company's business prospects and performance. The company's actual results could differ materially from those in such forward-looking statements. Risk factors include but are not limited to general economic, competitive, governmental and technological factors as discussed in the company's filings with the SEC on Forms 10-K, 10-Q and 8-K. The company does not undertake any responsibility to update the forward-looking statements contained in this release.