HOUSTON, July 25, 2006 (PRIMEZONE) -- American Enterprise Development Corporation (OTCBB:AEND) announced today that Havoc Distribution, Inc., its wholly owned portfolio company, is now the exclusive energy drink sponsor for the Sun Belt Conference. Havoc's agreement includes the use of the Sun Belt Conference logo and school logos. The Sun Belt Conference includes thirteen colleges and universities. Havoc expects to market its energy drink products under the Conference and team logos in each of these college towns.
"We expect this partnership to help accelerate our market penetration," stated AEND's president, C.K. Williams. "Our energy drink not only tastes great it lives up to its name," he added. "We are pleased to be a sponsor of the Sun Belt Conference and look forward to supporting its colleges and universities. Fans and alumni of these schools are the type of consumers we expect to find as we introduce Havoc across America.
"We see Havoc as a brand that delivers both a high quality, flavorful energy drink and a product attractive to sports fans of any age. We expect this relationship to help attract young buyers to our products and our Company's story as Havoc builds its nationwide distribution relationships over the course of the next year."
Havoc will be based in Dallas, Texas and will operate as a portfolio company of American Enterprise, which is a Texas business development company focused on investments in early stage enterprises and providing significant managerial support to its portfolio companies.
Safe Harbor Statement:
This news release contains certain "forward-looking statements" within the meaning of Section 27a of the Securities Act of 1933 and Section 21e of the Securities Exchange Act of 1934. Although the Company believes the expectations reflected in such forward-looking statements are reasonable, it can provide no assurance that actual results will meet or exceed such expectations.