IRVINE, Calif., July 26, 2006 (PRIMEZONE) -- "Content may well supplant 'location' in the axiomatic business mantra of 'location, location, location,'" said SmallCap Sentinel analyst D.R. Clark. "Savvy companies are building broad intellectual property libraries, preferably in digital format, to be eagerly digested by the iPod-toting, media-insatiable consumers of the MySpace Generation."
"And as we saw with Sirius Satellite Radio's race to get Howard Stern, often times content will drive not just sales but brand superiority and market share," Clark noted. "Along these lines companies like Ckrush Inc. (OTCBB:CKRH) are aggregating digital content as their recent news commemorates. Ckrush has just announced the launch of a new Digital Media division to focus on the development and acquisition of original content, but with a twist. Much of their development will be derived from what they call 'participatory pop culture,' which means that they will leverage their growing social networking property to generate audience involvement through user-generated content."
Ckrush, Inc. is a cutting edge entertainment and digital media group capitalizing on the global convergence of the traditional entertainment industry and the "participatory pop culture" revolution of online communities and digital technology. The highly-coveted entertainment industry demographic comprises 70 million-plus consumers with an estimated spending power in excess of $200 billion annually. Ckrush feature films slated to be released in 2006 include, "Beer League," starring Artie Lange, "TV the Movie," starring Steve O and Wee Man of "Jackass" fame; and National Lampoon's "Pledge This," starring Paris Hilton.
The report "Technology Growth, Emerging Companies & Emerging Markets" has been made available at www.SmallCapSentinel.com and will address Apple Computer (Nasdaq:AAPL) , Microsoft (Nasdaq:MSFT), Google (Nasdaq:GOOG) and others aforementioned.
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