WEST HOLLYWOOD, Calif., July 27, 2006 (PRIMEZONE) -- Salon City, Inc. (Pink Sheets:SLON), made a major statement to beauty industry leaders and the media on July 16. At its official "Going Public" Press Party, the company announced that it is now publicly traded, becoming the first media, publishing and beauty entertainment company to brand the professional salon industry to the public.
At the Border Grill Mandalay Bay, Salon City Star magazine Publisher and Editor-in-Chief Steven Casciola also announced that the magazine would shortly be available on newsstands nationwide, that the company's web site will shortly be updated and expanded, and that 2007 plans include development of other media, including TV shows and live touring events.
Salon City Star magazine is already the fastest growing and most influential beauty entertainment magazine in the industry, with current readership estimated at a quarter million readers per issue. Salon City, Inc. already owns a broad base of media franchises and intellectual properties, including magazines, tradeshow events and seminars, as well as an existing distribution network. It also includes the organization of a cooperative alliance under the "Salon City" brand that attracts top-tiered professionals, salons and distributors.
In his concluding remarks at the Launch Party, Casciola noted: "Privately held companies such as Matrix, Paul Mitchell and Aveda all started out as small, single-product-based manufacturers, and have since grown to become some of the salon industry's most powerful brands. The industry has strong barriers of entry, and the success of these companies is due directly to an ongoing relationship within the industry.
"Salon City has enjoyed the same level of respect in its industry relationships, but is even better positioned because the company is able to brand the entire industry's people, products and programs to the consumer. Members of the professional salon community are waiting to join and support the company's decision to go public with a mission to help brand the industry to the world."
For more information on the Company, please visit the Company's website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info@saloncity.com.
Salon City, Inc. provides content, media and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas, most notably through our Salon City Star Magazine. Salon City also has a network for distributing beauty products to these salons and spas.
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.