CERRITOS, Calif., July 31, 2006 (PRIMEZONE) -- Mass Connections(R), the nation's leader in retail marketing services, is once again setting the industry standard in marketing methodology. The company has created the first of its kind web-based communication medium -- "Staying-Connected" -- which directly links companies in any industry sector to Mass Connections' database of hundreds of thousands of shoppers. The result is internet product promotion to create a 'buzz' through word-of-mouth marketing -- touching millions of consumers nationwide.
"Staying-Connected" creates a virtual marketing network for consumers to experience the latest product promotions while providing real-time feedback directly to Mass Connections and its retail and consumer product clients. The first client to take full advantage of this groundbreaking format is Kmart, who will provide Kmart "Friends and Family" coupons to users for 10% to 20% off on merchandise. The Kmart site will also include banner ads that draw consumer attention to their latest products and offers. Clients like Kmart will enjoy an instant ROI through their incorporation of the "Staying-Connected" site and the retail consumer feedback it reveals.
Caroline Cotten Nakken, President and CEO of Mass Connections, on Mass Connections' new web forum: "We saw a need in the industry to provide a real-time snapshot for our company, and our clients, as to the success of ongoing marketing campaigns. 'Staying-Connected' allows us to take the real-time pulse of the consumer through a reliable, secure source and promote new products throughout the country."
Seizing on the immeasurable marketing power of the internet, "Staying-Connected" has registered over 100,000 qualified people in its web database and estimates over 200,000 by year's end. This enormous group from all over the U.S. varies in age, lifestyle, geography and product preferences. The endless connections to other consumers from this large group are projected to generate considerable 'buzz' by marketing to millions throughout the country.
Considering that the population's internet security is compromised on a daily basis, Mass Connections took drastic steps to assure personal web privacy with "Staying-Connected." In order to sign on to the "Staying-Connected" website, online visitors must undergo a thorough screening process, which includes background checks. This assures Mass Connections and its client base that the response provided by the user is from a validated source.
"Staying-Connected," found on the web at www.staying-connected.com is the next step in successful strategic marketing for the nation's top retail companies. With its potential for creating positive 'buzz,' "Staying-Connected" is another Mass Connections' advancement that provides unrivaled innovation and improved promotional capabilities to its client base.
About Mass Connections
Based in Cerritos, CA, Mass Connections' expertise and unparalleled capabilities drive their success in delivering effective and memorable marketing campaigns and events to its clients. As the nation's leader in retail marketing services, MC is positioned to respond to the industry's need for efficient and accountable execution. Innovative design creatives, sourcing, fulfillment/distribution and unrivaled technology allow Mass Connections to provide the fullest benefit of the shopper marketing experience to both retailers and consumer product group companies. Mass Connections is the nation's complete solution for all of your company's retail marketing needs. For more information on Mass Connections, visit http://www.massconnections.com or call toll free at 1-800-275-6650.