DME Subsidiary, Ritmo Tunes Joins Forces With Thumbplay to Expand Entertainment for Mobile Users


NEW YORK, Aug. 9, 2006 (PRIMEZONE) -- DME Interactive Holdings, Inc. (Pink Sheets:DMHD), through its subsidiary Ritmo Tunes, in partnership with Vardo Entertainment, is pleased to announce a new partnership to provide Hispanic branded mobile content with Thumbplay.com, a leading online mobile content website.

Thumbplay's web site provides consumers with premium mobile entertainment products and services, including ringtones, wallpapers, games, text alerts and animations. The site includes intuitive searching, browsing and discovery tools, and a simple purchasing and downloading process. Thumbplay has licensed the entire Ritmo Tunes music catalogue including content from Ritmo President DJ Nelson, known as one of Reggaeton's top producers and globally recognized as the "founding father of Reggaeton."

With over 500,000 song offerings on the Ritmo Tunes site, mobile users can access ringtones, wallpapers, games and more for their mobile phones. The Ritmo Tunes catalogue includes DJ Nelson's entire music collection, Lil Joe's catalogue including Luke's "I Wanna Rock (Doo Doo Brown version)," the 69 Boyz' "Tootsie Roll," as well as DJ Prostyle. Ritmo Tunes is in the process of expanding its catalogue and will be releasing exclusive tracks from the hottest Reggaeton, hip-hop, and R&B albums.

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About Thumbplay

Thumbplay, Inc. is a leading online retailer of mobile entertainment content. The company aggregates, promotes and delivers mobile content directly to members via Thumbplay.com. The site offers ringtones, wallpapers, games and text-based services through a membership-based, community experience. Thumbplay, headquartered in New York, was founded by CEO Are Traasdahl and Executive Vice President, Marketing Evan Schwartz.

About Ritmo Tunes

Ritmo Tunes serves as a Latin music portal and digital distributor of mobile content such as ring tones, wallpapers, games and software for mobile communication devices. Ritmo Tunes will target an emerging Latino urban youth market for direct consumer marketing and promote Reggaeton, Latin Hip-Hop, Pop and Rock artists as well as other entertainment content. Ritmo Tunes leverages off its partners' worldwide distribution channel, marketing expertise and advertising campaigns as it expands operations. Ritmo Tunes targets the Reggaeton market and helps facilitate the cross-over movement in the digital entertainment world.

About DME Interactive Holdings, Inc.

Founded in August 1994, DME Interactive Holdings is an ethnically diverse multimedia company with controlling interest in three subsidiaries: Ritmo Tunes, The Girls Entertainment, and Stilo. More specifically, through its subsidiaries DME Interactive focuses on the convergence of high tech multi-media applications and its growing use and acceptance by ethnically diverse groups. DME Interactive has the unique ability to target and cater to minority groups which have traditionally been an under serviced demographic. This type of access is highly sought after by major media firms, with whom DME Interactive intends to partner with in order to deliver their message and market their offerings.

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Note on Forward-Looking Statements

Statements contained in this press release, which are not historical facts, are forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based largely on current expectations and are subject to a number of known and unknown risks, uncertainties and other factors beyond our control that could cause actual events and results to differ materially from these statements. These statements are not guarantees of future performance, and readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. DME Interactive Holdings, Inc. undertakes no obligation to update publicly any forward-looking statements.


            

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